Month: May 2020

With the coronavirus pandemic causing what’s expected to be a socially distant summer, several fashion brands are trying to add some excitement to the season with collaborations.
One of the most anticipated fashion collaborations is coming from Target, which is continuing its tradition of teaming with buzzy designers. This summer the retailer is tapping three female-led fashion labels — LoveShackFancy, Cushnie and Lisa Marie Fernandez — for a summer dress collection that evokes the feminine style each brand is known for.
As at home workouts are on the rise amid the COVID-19 quarantine, other brands are launching activewear collections that combine fashion with function. Take Staud designer Sarah Staudinger, who is making her first entry into activewear with a colorful collection with New Balance.
Here, WWD looks at five summer 2020 fashion collaborations to watch out for. Read on for more.
1. Target’s the Designer Dress Collection

Target x Lisa Marie Fernandez as part of the retailer’s Designer Dress Collection. 

Target is upping the ante on its latest designer collaboration, this time teaming with three female-led fashion brands for a collection of dresses fit for the summer. The retailer is working with fashion brands LoveShackFancy, Cushnie and Lisa Marie Fernandez for a collection of more than

Follow WWD on Twitter or become a fan on Facebook.

While creatives and brands alike are leaning into and sharing new hobbies and activities during quarantine, New York City-based designer Susan Korn of the vibrant and playful brand Susan Alexandra is opening up a branded DIY for her customers. To engage her community and share her love of beading baubles, the designer has launched “The Bead Box,” a DIY-kit for creating jewelry at home. “The Bead Box” retails for $65 and includes an elastic cord, two hand enameled floral clasps and signature Susan Alexandra colorful and kitschy beads.
“I’ve been collecting beads and making beaded baubles my entire life. My work is an extension of a childhood hobby that I pursued and shaped into a career path. One of the best ways to find connection is to create together,” Korn explained. “When our studio is open, we love to have guests over to make jewelry. This is our way of continuing that community and connection by making a portable version of our studio experience.”

In addition to the DIY kits, Korn will soon be launching an extension of her handmade, made-to-order jewelry.

Follow WWD on Twitter or become a fan on Facebook.