(TrendHunter.com) Luxury fashion house Prada announced its Time Capsule selection of shirt launches earlier this year and the latest to join is the May shirt. The most notable element of the top is the exclusivity of…
ON TARGET: Gamers will be able to take their addiction of “Assassin’s Creed” and Tom Clancy’s “Rainbow Six Siege” to a new degree, since signature apparel and other categories are on the horizon for Europe and Asia.
As an indicator of e-sports’ increasing popularity, Ubisoft, a creator, publisher and distributor of interactive entertainment and services, has signed a deal with IMG to be the first exclusive licensing agency for both game franchises in Europe and Asia.
The lack of any major, minor or collegiate sports events has only accelerated interest in e-sports.
“Assassin’s Creed” has more than 100 million unique players due partially to the releases of 16 games over the past 10 years. With a healthy licensing program, the brand aims to expand into new regions and categories.
Tom Clancy’s “Rainbow Six Siege,” an online tactical shooter video game, has 55 million players around the globe and 145 million hours of e-sports content watched since the first “Rainbow Six Pro League” debuted four years ago. International events have helped to bolster viewership and engagement.
In addition to apparel, both game franchises are planning to develop licensed consumer goods for tech items, accessories, toys, home decor, stationery and experiences. IMG plans to leverage its strengths
Liam Payne is taking his role as ambassador for the Hugo collection seriously.
The former One Direction singer will perform a special three-song acoustic set on Sunday with special guest Rita Ora to promote the launch of the second collection of the Hugo x Liam Payne capsule. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s.
The Sunday concert, which will air at 9 a.m. EST on the Hugo Instagram channel as well as on YouTube, will feature Payne and Ora performing separately on a split screen.
Rita Ora rehearsing for Sunday’s concert.
The capsule is the second designed by the singer who was named the ambassador for the younger-skewed Hugo line last May. The line launched in July 2019 at Berlin Fashion Week and was followed by a Bodywear collection that fall.
A look from the Hugo x Liam Payne collection.
The sport-inspired line ranges in price from $14 for socks to $280 for sneakers and includes T-shirts, hoodies and track suits. It is intended to document Payne’s journey from teen pop star to a solo artist. The 14-piece collection introduces a new Hugo logo — Hugo93.LP — that references the year the singer was born. The logo is
Queen of Raw, a blockchain and AI-powered platform that pairs buyers and sellers of unused fabrics, is one of three teams that has landed funding via MIT Solve, a Massachusetts Institute of Technology initiative.
Led by cofounder and chief executive officer Stephanie Benedetto, Queen of Raw is the “2019 Circular Economy Solver.” Access Afya, a Kenya-based health-care center that caters to the urban poor, and Kinedu, an app that specializes in video-based, research-supported activities for children under age four, are also receiving funding.
With $120 billion worth of unused fabric stowed away in factories and being burned or buried, Queen of Raw works to make those sustainable materials available to people at any time and from any place. Deadstock and sustainable fabrics can be bought and sold online through its marketplace. Factories, brands and retailers post their unused fabric for resale on the platform so that purchasers can have easy access to new materials at lower price points.
Orders can vary from one yard to one million yards. The company claims to have saved more than one billion gallons of water through its efforts. With the global textile market expected to hit $1.23 trillion by 2025, less than 1 percent of material used
“Because I didn’t have anything to fall back on, I had to figure out how to make it work,” said Norma Kamali, speaking at FIT’s Hue Live! event Tuesday night about her 53-year career.
“And it wasn’t easy for sure. It took 14 years before anybody outside of the underground, cult-y group of people knew who I was and what I was doing. It took a long time to get to a certain point because I decided to be independent,” said Kamali.
The designer, who graduated from FIT in 1965 with a degree in illustration, was interviewed virtually by Alex Joseph, managing editor of Hue, FIT’s magazine. Topics ranged from fashion shows and gender-fluid clothing to Farrah Fawcett, the pandemic, and an offshore manufacturing proposition.
In the past, Kamali has said she never wanted to be the richest or most famous designer.
“You have to make a decision about what’s important to you. Living a creative life was for sure very important to me,” said the 74-year-old designer, who’s best known for her sleeping bag coat, parachute collection, body-conscious clothes and daring swimwear. She understood that may not mean she’d make a lot of money or be the most famous designer. She never cared
Count PGA as the latest trade show to cancel as a result of the coronavirus pandemic.
On Wednesday afternoon, the organization said it will forego the PGA Fashion & Demo Experience, scheduled for Aug. 18 and 19 at the Venetian Resort in Las Vegas, and will instead “facilitate business connections through a series of digital programs” starting in June and continuing throughout the year. Plans for its larger PGA Merchandise Show, slated for Jan. 26 to 29, 2021 at the Orange County Convention Center in Orlando, are still on track, the PGA said.
“Our top priority is to ensure the health and safety of the golf community at PGA Show events. We are simultaneously steadfast in our dedication to help support the golf industry right now,” said PGA Golf Exhibitions event vice president Marc Simon. “In partnership with the PGA of America, we will introduce details soon regarding a number of virtual and digital options to help connect and reengage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”
“We are thankful to the PGA of America and industry partners for providing key insights and guidance, as well as to the Southwest PGA Section and the Venetian for their ongoing support,”
It launches May 27 with Anna Kendrick’s rom-com anthology series and all 10 seasons of ‘Friends.’
The book was inspired by her love of sloths.