(TrendHunter.com) Luxury fashion label Marine Serre introduces another item to add to its seasonal Spring/Summer 2020 line up with the unveiling of its Black Regenerated Leather Pants. The bottoms are emblazoned with…
Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at
LONDON — Gucci is launching a series of digital campaigns targeting the 520 Chinese Valentine’s Day, as 520 sounds like “I Love You” in Mandarin.
Brand ambassadors Chris Lee and Ni Ni will join popular idol Lu Han and Song Yanfei, and four other friends of the house to spotlight GG monogram outdoor, a timely setting for post-coronavirus China, as people begin to go out and travel again.
The campaign will be gradually rolled out on major Chinese social platforms, including Weibo, WeChat, Shipinhao, Xiaohongshu and TikTok. Each platform will have slightly different visuals and tone of voice to drive engagement. Dionysus, 1955 Horsebit, GG Marmont and Ophidia are key items in this campaign.
On Weibo, celebrities will share their encounter with the brand in a radio show format, while WeChat content focuses on the connection between the GG monogram and the idea of love. Readers will be able to participate by sharing their own stories. Gucci’s TikTok videos will be more Gen-Z friendly. The brand launched on TikTok’s China edition last week and has become one of the most followed luxury brands on the platform.
Lu Lan stars in Gucci’s 520 campaign for China.
Lu Han’s 520 campaign, first published on Thursday evening on
DVF IS ALL-IN: Diane von Furstenberg is among the latest notable personalities to join the “All-In Challenge,” an initiative geared to help those in need of food security.
Supporters can try to land a slew of one-of-a-kind experiences like a walk-on role in a Martin Scorsese movie with Leonardo DiCaprio and Robert De Niro, or joining the cast of a Cirque du Soleil show. Von Furstenberg has widened the net with her prize by inviting 10 people to her New York studio to have a conversation and a mentoring session. The designer, in an Instagram post, promised prospective winners that they would also receive a personal styling session downstairs in her Meatpacking District store that will include taking home the dress of their choice.
She said their donations of $10 or more will go directly to Meals on Wheels, No Kid Hungry and America’s Food Fund, which benefits Feeding America and World Central Kitchen.
As of Thursday afternoon, the All-In Challenge had raised more than $33 million since launching April 14. Other style-conscious personalities are offering prizes such as jewelry designer Jennifer Meyer, who is offering two diamond necklaces, including one with a good-luck charm.
Vanity Fair is offering an invitation for two to
MAY DAY AUCTION: Sotheby’s is teaming with Google to host an online charity auction of virtual experiences, bringing together some of the most prominent industry figures in the worlds of fashion, film, art and public affairs.
You can get a personal makeup brush-along with Charlotte Tilbury, who will also be creating a personalized makeup look for the highest bidder; styling tips and a private office tour with Sir Paul Smith; a song recording session with Sting; virtual coffee with Hillary Clinton; or an acting lesson with Sir Patrick Steward — all taking place via the Google Meets video calling platform.
“With COVID-19 impacting the way we live, work, learn and socialize, the need for secure video meetings to foster human connection has never been greater,” said Javier Soltero, G Suite vice president and general manager for Google.
All proceeds from the online auction will benefit the International Rescue Committee’s efforts in fighting the coronavirus in vulnerable communities and the winning bidders will have the option to share their experience with front-line workers and others who have been directly impacted by COVID-19 and the social-distancing rules put in place.
“I am proud to be part of this magical virtual charity auction with Sotheby’s and Google. Happy
Everyone old enough to remember 9/11 has very specific recollections of that morning. Fisher-Price executive Chuck Scothon was awaiting news of a a press conference for what now seems an eerily prescient product launch — an FDNY action figure. It was an addition to the company’s “Rescue Heroes,” series, sales of which would benefit an FDNY-related charity. The press conference never happened. The action figure did, with Fisher-Price and Toys ‘R’ Us, its partner in the project, upping the philanthropic aspect to 100 percent of sales.
Last week, Fisher-Price and parent company Mattel debuted another Heroes series, an uplifting, feel-good/do-good effort, the timing of which is not accidental. #ThankYouHeroes is the first initiative under Mattel’s new cross-brand Play It Forward platform, focusing on ways to give back to communities in need. The Fisher-Price launch features action-figure heroes of the coronavirus era — doctor, nurse, EMT, delivery worker. Each comes in female and male versions, as well as different skin tones (if not specific ethnicities), a total of 16 total doll options. In addition, there’s a “Little People Community Champions” set, part of an ongoing Fisher-Price line. It’s a lineup of five essential-worker heroes, those noted above, plus a grocery worker. “It’s about saying