(TrendHunter.com) Luxury fashion house Gucci introduces a new iteration of the GG Ace sneaker for the warmer season entitled ‘Boutique.’ It is detailed with the brand’s logo with additional mongram…
TALLEY-ING UP: André Leon Talley has locked in the number-six slot on The New York Times’ bestseller list for hardcover nonfiction with his new memoir.
”The Chiffon Trenches” created a firestorm of publicity in recent weeks, primarily due to Talley’s critique of his former boss, Vogue’s Anna Wintour. The book centers on his storied career, but it also addresses other aspects of his life like sexual abuse, weight struggles and ageism. Consumer interest in the book was so strong that his publisher Ballantine moved up the release date to May 19 from September and greenlighted a second run before it was officially out. The strategy seems to have worked, given Talley’s swift ascent to the bestseller list. Glennon Doyle ranked first for “Untamed,” followed by Michelle Obama for “Becoming.”
Talley’s recent interviews with Gayle King on “CBS This Morning” and Tamron Hall on her eponymous talk show surely helped to sell a few books. But Talley said he was still surprised to make the bestseller list in seven days.
“Thrilled but kind of stunned by the whole thing,” Talley said, adding the accolade has been “somewhat distilled by this whole horror that has happened in Minneapolis [referring to the death of George Floyd
Celebrities may be just like us — that is, under quarantine — but there are several stars still generating interest online.
From brief paparazzi sightings, to tweets and videos urging everyone to stay at home, a new report by data trends provider, SEMrush has tallied the most-searched celebrities during the coronavirus quarantine.
Kylie Jenner received the top spot on the list with 450,000 Google searches after the reality TV star and beauty mogul was seen in paparazzi photos in late April going on a snack run in a tie-dye matching set with no makeup or shoes. Jenner went viral for her rare natural look, which is a stark contrast to the full makeup looks that she’s known for.
The way that Quarantine has turned Kylie Jenner back into a white girl pic.twitter.com/FQjlTEY95F
— B. Velvet (@BeyonceLeague) April 20, 2020
On a more controversial note, SpaceX and Tesla founder Elon Musk received the second spot after his tweet stating “the coronavirus panic is dumb” from March 6 went viral. The tweet resulted in over 300,000 Google searches.
Other celebrities went viral for their at-home quarantine posts, including actor Samuel L. Jackson’s video reading the new book “Stay the F–k at Home,” which has over 3.1 million views,
There’s a new podcast dedicated to Rodeo Drive launching May 29, just as the famed Beverly Hills shopping thoroughfare reopens for business.
“It has absolutely been an adjustment, and it took us by surprise,” Rodeo Drive Committee president Nicola Cagliata said of adapting to the new climate amid the coronavirus pandemic. “A lot of the boutiques are starting to put handbags back in the windows.”
Since Los Angeles Mayor Eric Garcetti gave retailers the go-ahead to start reopening for in-person shopping on May 27, luxury giants Gucci, Saint Laurent, Dior and Louis Vuitton have resumed their boutique business, while Tom Ford, Fendi and Mikimoto are expected to follow Monday.
Now that the industry is hoping to ramp up consumer spending again, “It’s a good opportunity to tell the story of Rodeo Drive,” said Cagliata, adding that the podcast has actually been in the works for some time.
One of those stories will be that of Giorgio Beverly Hills, established in 1961 by “godfather of Rodeo Drive” Fred Hayman. The first episode will explore the story behind the luxury boutique and how it put Rodeo Drive on the map. Those sharing insights will include Hayman’s son, Robert; designer Zandra Rhodes, and Decades owner Cameron Silver.
Flipping the traditional order of its fashion calendar, the Fédération de la Haute Couture et de la Mode said it would stage an online version of Paris Couture Week from July 6 to 8.
The haute couture shows were originally slated for July 5 to 9, a week after men’s fashion week. But in May, French fashion’s organizing body set an online showcase for the men’s collections for July 9 to 13.
That means couture will kick off proceedings in Paris this season with a digital platform hinged on films and videos, the federation said, using wording identical to the earlier statement it issued regarding the men’s shows.
“This event will be structured around a dedicated platform. The principle of the official calendar is maintained,” it said.
“Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks,” it added.
It is understood the federation plans to involve several tech and other partners, to be revealed at a later date. In late March, as the coronavirus pandemic worsened in France, the federation canceled the summer runway shows. Men’s fashion
Over the last four years, TikTok has skyrocketed in popularity among the Gen Z demographic, who use the social media platform to record videos dancing to today’s most popular music or participate in different TikTok challenges.
As the coronavirus pandemic has drastically increased social media usage across the board, TikTok has also seen a jump in its user base. According to Sensor Tower, a mobile app data provider, TikTok saw 315 million downloads during the first quarter of 2020, the biggest download count in the app’s history. This brings TikTok’s total download count to two billion.
TikTok doesn’t plan to slow down its growth. The social media platform last month revealed the creation of its $5 million Creative Learning Fund, which WWD is participating in, that is growing the app’s original content.
Despite this recent surge in users, many fashion and beauty brands were early adopters of the app. Take Ralph Lauren, which launched its TikTok account last August in conjunction with its campaign for the U.S. Open Tennis Tournament. Other brands are creating dedicated initiatives solely for the app, such as Rihanna’s Fenty Beauty, which launched a TikTok House where a rotating roster of influencers create content for the brand.
Here, WWD looks
Inside vlogger Myka Stauffer’s controversial decision to give up her adopted 4-year-old.