DVF IS ALL-IN: Diane von Furstenberg is among the latest notable personalities to join the “All-In Challenge,” an initiative geared to help those in need of food security.
Supporters can try to land a slew of one-of-a-kind experiences like a walk-on role in a Martin Scorsese movie with Leonardo DiCaprio and Robert De Niro, or joining the cast of a Cirque du Soleil show. Von Furstenberg has widened the net with her prize by inviting 10 people to her New York studio to have a conversation and a mentoring session. The designer, in an Instagram post, promised prospective winners that they would also receive a personal styling session downstairs in her Meatpacking District store that will include taking home the dress of their choice.
She said their donations of $10 or more will go directly to Meals on Wheels, No Kid Hungry and America’s Food Fund, which benefits Feeding America and World Central Kitchen.
As of Thursday afternoon, the All-In Challenge had raised more than $33 million since launching April 14. Other style-conscious personalities are offering prizes such as jewelry designer Jennifer Meyer, who is offering two diamond necklaces, including one with a good-luck charm.
Vanity Fair is offering an invitation for two to
Month: May 2020
LONDON — Gucci is launching a series of digital campaigns targeting the 520 Chinese Valentine’s Day, as 520 sounds like “I Love You” in Mandarin.
Brand ambassadors Chris Lee and Ni Ni will join popular idol Lu Han and Song Yanfei, and four other friends of the house to spotlight GG monogram outdoor, a timely setting for post-coronavirus China, as people begin to go out and travel again.
The campaign will be gradually rolled out on major Chinese social platforms, including Weibo, WeChat, Shipinhao, Xiaohongshu and TikTok. Each platform will have slightly different visuals and tone of voice to drive engagement. Dionysus, 1955 Horsebit, GG Marmont and Ophidia are key items in this campaign.
On Weibo, celebrities will share their encounter with the brand in a radio show format, while WeChat content focuses on the connection between the GG monogram and the idea of love. Readers will be able to participate by sharing their own stories. Gucci’s TikTok videos will be more Gen-Z friendly. The brand launched on TikTok’s China edition last week and has become one of the most followed luxury brands on the platform.
Lu Lan stars in Gucci’s 520 campaign for China.
Courtesy Photo
Lu Han’s 520 campaign, first published on Thursday evening on
Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at
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Innerwear brands continue to support the ladies.
But now, some brands — including Wacoal America and ThirdLove — are going one step further by donating free bras and underwear to nurses and other essential medical staff working in coronavirus hotspots the week starting May 6, or National Nurses Week.
So far, Wacoal America has donated roughly 3,000 pieces — a combination of bras and panties — to workers in Philadelphia, Washington, D.C., and New Jersey, among other locations. Lingerie start-up ThirdLove distributed 1,000 pieces to nurses in New York and San Francisco. The brand is also offering extra discounts to members of the military and teachers through its e-commerce business.
Mitch Kauffman, president and chief executive officer of Wacoal America, said the donations are “one way to show Wacoal’s appreciation to nurses and medical professionals fighting on the front lines of the health pandemic,” and to keep them feeling “comfortable and supported.”
“We are all in this together,” Kauffman said. “And we appreciate all that they are doing.”
National Nurses’ Week begins May 6 and ends May 12, the birthday of Florence Nightingale, who is often called the founder of modern nursing. The event takes on a new meaning this year as the coronavirus continues