(TrendHunter.com) Consumers around the world are working from home and staying in their dwelling in the midst of the COVID-19 pandemic, so brands are taking notice with new products like the Balenciaga Home Sandal….
Month: May 2020
Billie Eilish and Takashi Murakami have teamed up for a limited-edition T-shirt collaboration for Uniqlo that will be released later this month.
The UT collection will showcase the artistic perspectives of the two through graphics combining their styles, which were exclusively designed for Uniqlo.
Murakami, founder and president of Kaikai Kiki Co., directed Eilish’s 2019 music video, “You should See Me in a Crown.”
Eilish released her double-platinum debut album “When We All Fall Asleep, Where Do We Go?” in March 2019. The album of the year made its debut at number one on the Billboard 200 in the U.S., as well as 17 countries around the globe. It was the highest-selling debut album of 2019 and the biggest North American debut of the decade.
Billie Eilish
Matt Baron/Shutterstock
The 18-year-old singer and songwriter collaborates on her music with her brother Finneas. She has won five Grammy Awards, two American Music Awards, two Guinness World Records, three MTV Video Music Awards and one Brit Award.
A spokeswoman for Uniqlo said details about the collaboration will be released next week.
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Rag & Bone is yet another company that’s making permanent changes due to the economic fallout caused by the coronavirus.
The brand has permanently laid off at least 70 employees, WWD has learned, a mix of retail and corporate workers, and furloughed the rest of its staff for the time being. The layoffs affect operations in the U.S., where it has 30 stores, including several outlet locations.
A company representative confirmed there were layoffs without specifying how many people were affected, but said there was a reduction in employees across the whole of corporate and retail.
“A comprehensive assessment of all areas within the business was made to maintain the critical needs of the organization,” the company said in a statement.
Those who lost their jobs with Rag & Bone permanently were given severance and assistance with health-care benefits. According to state notices filed in New York and California, which only cover workers in those states, at least 220 Rag & Bone workers have been laid off or furloughed.
As for those on furlough, the company did not say it has a planned date for when they will be put back to work, only that it will be “as soon as it’s possible.”
A number of
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Onia is now making house calls.
Starting Thursday, the New York-based women’s and men’s lifestyle brand, will offer same-day delivery for Manhattan-based shoppers.
The service is available for select men’s and women’s styles with a $25 fee. Customers can get same-day service Monday through Friday with orders placed before 1 p.m. Parcels will be delivered no later than 8 p.m the same day. Carriers will dispatch packages sans signature in order to remain in line with the city’s social distancing requirements.
Onia swimwear
Courtesy Photo Justin Bridges
Onia, the brand known for its luxury swimwear and resortwear, in addition to its ready-to-wear collections, took a dive into retail in March. The brand opened its first store, a two-level flagship at 962 Madison Avenue on the Upper East Side of Manhattan, on March 12.
Unfortunately, the store opening coincided with the coronavirus pandemic spreading across globe and retailers Stateside temporarily shuttering locations. As of mid-May, Onia’s New York shop remains closed to in-store shopping.
Nathan Romano, cofounder of Onia, said the business plans to reopen the New York store when it’s safe to do so. He’s estimating that will be sometime in June. In the meantime, Romano said swimwear sales — which average around $175 a piece — have
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PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.
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💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT
Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s
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Zadig & Voltaire has mental health on its mind.
With May being Mental Health Awareness Month, the French fashion label is collaborating with artists to create custom apparel and accessories with slogans such as “Art is hope” and “Art is love.”
Zadig & Voltaire creative director Cecilia Bönström worked with artist in residence Jormi on a number of pieces from the collection including a black moto leather jacket, white long-sleeve skull T-shirt, studded handbag, camouflage scarf and white high-top sneakers.
Some pieces are direct in their hopeful messaging including T-shirts and sweatshirts that bear illustrations of hands giving the peace sign, and words like “art” and “love” while others simply pair well with the collection like camisoles, tunics and lounge pants.
Other artists slated to partner with the brand on this project include Matthew Tierney, Amanda Wachob, Archie Coates, Jeff Franklin of Play Lab, Benjamin Millepied and the L.A. Dance Project, and Jormi Graterol, the Venezuelan street artist nicknamed “The Graffiti Queen.”
Proceeds from the collection series will benefit a charity of the artist’s choosing or the National Alliance of Mental Illness, Zadig & Voltaire’s partner for the project, that is currently raising awareness and funds for mental health during and post COVID-19.
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