There’s a new podcast dedicated to Rodeo Drive launching May 29, just as the famed Beverly Hills shopping thoroughfare reopens for business.
“It has absolutely been an adjustment, and it took us by surprise,” Rodeo Drive Committee president Nicola Cagliata said of adapting to the new climate amid the coronavirus pandemic. “A lot of the boutiques are starting to put handbags back in the windows.”
Since Los Angeles Mayor Eric Garcetti gave retailers the go-ahead to start reopening for in-person shopping on May 27, luxury giants Gucci, Saint Laurent, Dior and Louis Vuitton have resumed their boutique business, while Tom Ford, Fendi and Mikimoto are expected to follow Monday.
Now that the industry is hoping to ramp up consumer spending again, “It’s a good opportunity to tell the story of Rodeo Drive,” said Cagliata, adding that the podcast has actually been in the works for some time.
One of those stories will be that of Giorgio Beverly Hills, established in 1961 by “godfather of Rodeo Drive” Fred Hayman. The first episode will explore the story behind the luxury boutique and how it put Rodeo Drive on the map. Those sharing insights will include Hayman’s son, Robert; designer Zandra Rhodes, and Decades owner Cameron Silver.