Camera Nazionale della Moda Italiana, or CNMI, is further improving its “#TogetherForTomorrow,” initiative launched last month to support Italy’s new generations of designers and small fashion businesses.
Implemented by the Camera Moda Fashion Trust nonprofit arm dedicated to tutoring and mentoring young talents, the project did not only aim at raising funds to financially help emerging designers impacted by the COVID-19 pandemic, but also offer shared knowledge and expertise to help them sustain their businesses.
The initiative will further help fresh talents in securing public and bank funds and loans, as well as in sealing deals with online platforms to sell their spring 2020 collections, whose sales have been impacted by the lockdown measures implemented across countries. The CNMI also stressed it will enable these brands to expand in strategic markets such as China.
Further promoting a sense of community, Italy’s fashion governing body has involved its members, asking them to support emerging brands in carrying out production and communication activities and by making donations to the Camera Moda Fashion Trust.
The initiative is part of the “Italia, we are with you” wider solidarity project, which was launched in March and raised 3 million euros thanks to the donation of the association’s member brands,