Day: May 23, 2020

Los Angeles-based label Rhude and streetwear and lifestyle brand Clot have teamed up on a collaboration launching May 29 at Juice, Clot’s fashion and lifestyle store.
The capsule, titled “Double Happiness,” merges Rhude’s California sensibility with Clot’s streetwear ethos. The eight-piece collection, ranging in price from $166 to $708, is composed of short- and long-sleeve T-shirts, hoodies, sweatpants, a tracksuit and a hat featuring dual branding and designs like crosses, checker patterns and dragons with phrases like “Malibu, Hong Kong,” “seven blows of dragon” and the collection title.
Founded by Edison Chen and Kevin Poon in 2003, Clot has collaborated with companies such as Nike Inc., Jordan, Visvim, Fragment Design, Stüssy, Medicom Toy, and The Coca-Cola Co., among others. The founders also operate Juice stores in Beijing, Shanghai, Taipei, Chengdu, L.A. and the brand’s home city, Hong Kong.
Rhude founder Rhuigi Villaseñor is also expanding his list of collaborators that includes Puma and Thierry Lasry. The brand participated in Nordstrom and Union’s Concept 005: Union & Company pop-up with Jordan, Fear of God, Marni, Reigning Champ, No Vacancy Inn and Cactus Plant Flea Market, among others.
“I love China. This collaboration was so important to me, to represent unity between both cultures and spread

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WWD style director Alex Badia and his team styled via Zoom in a series of meetings, including a virtual “run-through” with the photographer unpacking clothes two days prior. On shoot day, the model was directed via Zoom on which look to put on and how to style it, like showing her a Grace Kelly reference to tie the scarf and what props to try, which were sent to her direct from Target. There was a Zoom meeting with the makeup artist two days before the shoot, who did sample looks on herself and sent new, unused makeup to the photographer. The makeup artist did a FaceTime tutorial with the model on how to apply the makeup one day prior to the shoot, and again on shoot day, while the model styled her hair as directed by Alex Badia.

As for the location: The shoot took place on the photographer’s rooftop to make distancing easy (and after he had been quarantining for six weeks). The result: a modern look at nostalgia in these buy-now styles, from pouf-sleeve tops and high-waisted silhouettes to playful prints.

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