GOLDEN GIFT: Closed is betting on the increasing self-gifting trend among female consumers after months of confinement.
The indie denim contemporary brand launched a capsule collection of demi-fine jewelry in partnership with Berlin-based label Maximova.
The capsule called Clsd x Mxmv marks Closed’s foray into the category, with a range of nine jewelry pieces in gold vermeil handmade in Germany and designed by jeweler Dari Maximova.
“At Closed we love collaborating with brands which produce products we love, but where we are missing the expertise to do it ourselves. Dari is such an inspiring, lively and creative person and her jewelry feels very organic. Her approach and her local production made her a perfect partner for a collaboration,” said Gordon Giers, one of the three owners of Closed.
Maximova was inspired by nature for the lineup, which features charms in the shapes of leaves, buds and twigs hanging from paper-clip chain necklaces and a matching bracelet. Earrings, too, come in similar shapes, sometimes hanging from irregular hoops.
Retailing at between 115 euros and 255 euros, the collection is available exclusively on Closed’s online store, at select flagships and on Maximova’s e-commerce.
Inspired by her Bulgarian upbringing and the travels she made as a model, Maximova founded