Anastasia Radzinskaya, the six-year-old YouTube sensation who is widely known for her “Like Nastya” channel, has a new deal with IMG.
By teaming with IMG, she becomes the youngest person that the company is working on for licensed products, an IMG spokeswoman said.
The child star and IMG have joined forces to develop a line of licensed consumer products for the youngster’s fan base. With 3.3 billion monthly views and nearly $20 million in annual advertising, the Internet star brings with her a captive audience. Partial to pink, ponytails, bright-colored bows and heart-shaped accents, Nastya and her IMG representatives are on the lookout for potential deals for toys, apparel, fashion accessories, homeware, food and beverages.
The Russian-born Radzinskaya suffers from cerebral palsy. Four years ago her parents started posting videos of her doing everyday activities to share her progress with friends and loved ones. A post about her visit to a sheep farm and a thematic children’s park with her father has garnered more than 812 million views.
The vlogger and her parents now run multiple family-friendly YouTube channels for children — “Like Nastya Show,” Like Nastya Vlog,” and “Like Nastya PRT.” She now has more than 120 million subscribers across all channels.
”Nastya” reeled in