Katy Perry, Lil Nas X, Rita Ora and Doja Cat are uniting to perform at a virtual festival hosted by fast-fashion e-commerce brand Shein.
The digital event, which will also feature appearances by model Hailey Bieber, internet personality Lele Pons and actresses Yara Shahidi of “Grown-ish” and Madelaine Petsch of “Riverdale,” is being held on May 9 to benefit the solidarity response fund, launched by the United Nations Foundation to support the World Health Organization and its partners UNICEF and the Coalition for Epidemic Preparedness Innovations in the fight against the coronavirus pandemic. The four-hour-long affair, hosted by TV personality Erin Lim and dancer Sheela Awe, will be streamed exclusively through the retailer’s free app at 1 p.m. PST/4 p.m. ET.
“Shein has been donating hundreds of thousands of masks globally for a couple months now,” shared exclusively George Chiao, head of business development and partnerships at Shein’s U.S. marketing agency, FMMG. The company has committed a $100,000 donation to the fund. “Given that the Shein app has sophisticated technologies to host a streaming event and that the brand has such a large audience globally, the brand decided to expand on their charitable efforts and create the Shein Together virtual event concept.”