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Swimwear Trend 2020: Staycation Mode

WWD style director Alex Badia and his team styled via Zoom in a series of meetings, including a virtual “run-through” with the photographer unpacking clothes two days prior. On shoot day, the model was directed via Zoom on which look to put on and how to style it, like showing her a Grace Kelly reference to tie the scarf and what props to try, which were sent to her direct from Target. There was a Zoom meeting with the makeup artist two days before the shoot, who did sample looks on herself and sent new, unused makeup to the photographer. The makeup artist did a FaceTime tutorial with the model on how to apply the makeup one day prior to the shoot, and again on shoot day, while the model styled her hair as directed by Alex Badia.

As for the location: The shoot took place on the photographer’s rooftop to make distancing easy (and after he had been quarantining for six weeks). The result: a modern look at nostalgia in these buy-now styles, from pouf-sleeve tops and high-waisted silhouettes to playful prints.

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Social Distance Hat Designs – Veronica Toppino is Inspired by Historic Examples of Social Distancing (TrendHunter.com)


(TrendHunter.com) Italian costume designer and milliner Veronica Toppino is adding a new contemporary take on hat designs. Drawing inspirational cues from “historic examples of social distancing in fashion,&#…

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Megan Thee Stallion, Rihanna Team Up for New Savage x Fenty Lingerie Campaign

Megan Thee Stallion is taking her hit song “Savage” to the next level as the new brand partner for Rihanna’s Savage x Fenty lingerie brand.
The musician appears in the company’s latest campaign, #SavageXTheeStallion, which is part of the brand’s community-led summer campaign initiative where brand partners, ambassadors and influencers create self-produced photoshoots from their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns.
Stallion appears in the campaign modeling pieces such as the brand’s Helenca Lace Push-Up Bra and Thong, the T-Shirt Bra and Booty Short and the Balconette Bra and Side Tie Undie.

Megan Thee Stallion for Savage x Fenty 
Savage x Fenty

“Meg is the energy we were looking for,” Rihanna said in a statement. “She is a risk taker with an attitude, character and personality.”
The musician’s appointment as Savage x Fenty brand partner comes after Stallion helped launched the brand’s TikTok account in April with the #SavageChallenge, where she’s seen modelling the brand’s lingerie while dancing along to her hit song. The challenge has since gone viral on the social media platform, with the hashtag recording nearly 800 million views.
Read more here:
Megan Thee Stallion Is a Scholar With Dreams of Giving Back
3 Ways Rihanna Electrified

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Accessories Clothing

Ralph’s Coffee Truck Traveling to New York City Hospitals Offering Free Coffee and Baked Goods

COFFEE ANYONE?: Ralph’s Coffee truck is traveling around to several New York City hospitals to provide complimentary La Colombe coffee and baked goods to hospital workers as a gesture of the company’s gratitude for their service.
Recently, Ralph’s Coffee truck was stationed outside the Memorial Sloan Kettering Cancer Care Center and will continue to visit additional hospitals within the New York metro area over the next several weeks.
In addition, Ralph Lauren Corp. said Wednesday that it is donating about 1.5 million clothing products to support hundreds of thousands of frontline workers and families in need worldwide. The items include loungewear, a well as sweatshirts, sweatpants, T-shirts and sweaters. They will be donated through charity networks as well as many of the company’s longstanding Pink Pony partners focused on cancer care.
This donation builds on the Ralph Lauren Corporate Foundation’s $10 million commitment to support COVID-19 relief, as previously reported.

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Harlem’s Fashion Row to Launch Nonprofit to Help Designers

With scores of designers in need of financial assistance due to the coronavirus shutdown, Harlem’s Fashion Row is planning to launch a nonprofit titled Icon360.
The kickoff “virtual fundraiser” event is set for May 30 and aims to raise funds for designers of color. Candidates will be able to apply for Icon360 grants starting June 15.
The online event will feature an assortment of speakers, including designers Christopher John Rogers and Tracy Reese, as well as stylist Kesha McLeod and the National Basketball Association’s senior vice president of diversity and inclusion Liliahn Majeed. Rogers won the grand prize at last year’s CFDA/Vogue Fashion Fund. With more than 30 years of experience in the fashion industry, Reese has become increasingly focused on eco-friendly practices and sustainable option.
The virtual happening will include the option of viewing a fashion show with previous HFR designers and up-and-coming ones.
All tickets sales will benefit Icon360. Nike, Gap, Shea Moisture and Diageo are supporting the inaugural event.
By establishing the nonprofit, Harlem’s Fashion Row is aiming to provide forgivable relief to designers of color, who are pivoting their businesses and need funding to scale up. Established in 2007 by Brandice Daniel, Harlem’s Front Row supports young talent and offers a

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Virgil Abloh ‘Figures of Speech’ Book Receives Award for Design

Virgil Abloh has a new award under his belt.
The Louis Vuitton men’s artistic director’s book, “Virgil Abloh: Figures of Speech,” has won 2019 AIGA’s 50 Books Award, a competition that identifies the 50 best-designed books and book covers of the year.
The title, produced by Abloh and the Museum of Contemporary Art in Chicago, is in a three-books-in-one format, with a catalogue section by Michael Darling, who gives an overview of Abloh’s work, and features essays and interviews from Taiye Selasi, Rem Koolhaas and other experts in art, fashion, design and architecture. The book also has an archive section of more than 1,800 images from Abloh’s personal collection.
“Virgil Abloh: Figures of Speech” is a blue hardcover that features an image of Abloh holding a special edition copy of the book with a plain cover and the word “Artwork” across the top. The back cover has the name of the MCA Chicago exhibit from 2019 and the book’s ribbon marker is a gold measuring tape. In addition, the book is designed with Swiss binding to show the spine of the book and the raw boards that encase it. When opened, the front cover lays completely flat and is not attached to the

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Fila Launches Collection in Honor of the Notorious B.I.G.

Fila is celebrating the 25th anniversary of the Notorious B.I.G’s famous debut album, “Ready to Die,” by creating a special collection.
The sporting goods brand partnered with the Christopher Wallace Estate on the six-piece Fila x Biggie Collection, which includes a T-shirt and visor from the Fila archives as well as a new sneaker model, each offered in two colorways.
The collection will be sold beginning today on the Fila web site and on May 21, in honor of the late rapper’s birthday, it will be expanded to select specialty retailers.
“We created this exclusive collection to honor a groundbreaking album, artist and pop culture icon who has left a lasting impact in the music world and beyond,” said Louis W. Colon 3rd, vice president of heritage and trend for Fila North America. “The era’s most iconic hip-hop stars embraced the Fila brand, with memorable looks. In 1993, Biggie took the stage in Philadelphia wearing the T-shirt and matching visor that are part of the collaborative collection today.”
The graphic T as well as the visor, both of which retail for $25, are available in white and aqua as well as cream. The T-shirt features a scribble design inside an enlarged Fila “F.”
The sneaker,

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Billie Eilish-Takashi Murakami Collaboration Details Revealed

Uniqlo has revealed more details about its UT collaboration between pop star Billie Eilish and contemporary artist Takashi Murakami.
News of the collaboration was revealed last week.
The collection, which hits uniqlo.com on May 25, will retail from $9.90 to $14.90 and be available in a range of women’s, men’s and kids’ sizes. Women’s sizes range from XXS to XXL, men’s goes from XS-3XL and kids goes from 3Y to 13Y. The line will also be available in some retail stores when they reopen, beginning May 29.
Among the looks are graphics that combine Eilish’s symbol, Blohsh, and Murakami’s iconic flowers. Designs also highlight a collage of Eilish’s photos, a sketch taken from her music video and a UT-original Billie Eilish logo.

A T-shirt from the Billie Eilish-Takashi Murakami collaboration. 

John C. Jay, president of global creative for Uniqlo, said, “Two of the most influential global creators come together as a new expression of art for all.”
Eilish became friendly with Murakami after they messaged each other on Instagram. The pair created the music video for Eilish’s song, “You Should See Me in a Crown,” with Murakami drawing on Eilish’s ideas to animate it in his own style. The video has attracted more than 68 million

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LeBron James and Travis Scott Team on Class of 2020 T-shirt

The graduating classes of 2020 are getting a special treat from LeBron James and Travis Scott.
James’ Uninterrupted platform and Scott’s Cactus Jack label have collaborated on a 2020 Graduation T-shirt, designed by Scott. The shirt bears both Uninterrupted and Cactus Jack logos and the handwritten phrase “We’re all in this together.”
The collab is available for 72 hours, which started today at 3 p.m. ET and runs through Monday at 3 p.m. ET with 100 percent of proceeds going to LeBron James Family Foundation and Feeding Texas to support James’ hometown of Akron, Ohio and Scott’s home Houston.
James is also producing a prime time special to celebrate the high school graduating class of 2020 that will air on ABC, CBS, NBC, Fox and streaming platforms on Saturday. Special guests will include Kevin Hart, Zendaya, Megan Rapinoe, Lena Waithe, H.E.R. and President Obama.
The NBA superstar had been spending his quarantine with his family, doing Tiktok videos, sharing his sneaker collection and watching ESPN and Netflix doc “The Last Dance” with the rest of the world, while Scott held an “Astronomical” concert on Fortnite that drew 27.7 million unique participants, dropped an apparel collection with the game, and new song “The Scotts” with

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PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.

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💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT

Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s

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