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These Are the Top Searched Celebrities During the Coronavirus Quarantine

Celebrities may be just like us — that is, under quarantine — but there are several stars still generating interest online.
From brief paparazzi sightings, to tweets and videos urging everyone to stay at home, a new report by data trends provider, SEMrush has tallied the most-searched celebrities during the coronavirus quarantine.
Kylie Jenner received the top spot on the list with 450,000 Google searches after the reality TV star and beauty mogul was seen in paparazzi photos in late April going on a snack run in a tie-dye matching set with no makeup or shoes. Jenner went viral for her rare natural look, which is a stark contrast to the full makeup looks that she’s known for.

The way that Quarantine has turned Kylie Jenner back into a white girl pic.twitter.com/FQjlTEY95F
— B. Velvet (@BeyonceLeague) April 20, 2020

On a more controversial note, SpaceX and Tesla founder Elon Musk received the second spot after his tweet stating “the coronavirus panic is dumb” from March 6 went viral. The tweet resulted in over 300,000 Google searches.
Other celebrities went viral for their at-home quarantine posts, including actor Samuel L. Jackson’s video reading the new book “Stay the F–k at Home,” which has over 3.1 million views,

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A Fond Look at Seventies Sleepaway Camp

As summer camps are canceled, at least unhappy campers can leaf through a new photography book about the beloved, parent-free ritual. Today’s Gen Z campers will get a chuckle at their forebears’ fashion sense in “Hello Muddah, Hello Faddah: Andy Sweet’s Summer Camp 1977,” a follow-up to the late Florida photographer’s “Shtetl in the Sun: Andy Sweet’s South Beach 1977-1980.” Aside from feathered hair and tube socks — the real-life version of  the movie “Meatballs,” which was released in 1979 — readers will discover that not much has changed about the sleepaway camp experience since Sweet documented Camp Mountain Lake in Hendersonville, N.C.
“The camp I grew up attending, Timber Lake in the Catskills, was exactly like Andy’s camp,” said Brett Sokol, the book’s editor and cofounder of Letter16 Press, which releases it, with the option to add a custom, retro camp T-shirt, on May 26. “The culture of secular Judaism is the same. He saw a younger version of himself in these middle-class Jewish kids.”
Sweet had a long history with the camp. He went from a camper to a counselor to the photography teacher during the summer of 1977, while he captured camp life for his MFA thesis. Since all

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Puma Creates Collection With Gold’s Gym

The pandemic might have forced Gold’s Gym into bankruptcy court, but that hasn’t stopped the fitness brand from forging ahead.
The company has teamed with Puma for the first time on a performance apparel and footwear collection intended to be worn both in the gym and on the streets.
The Puma x Gold’s Gym limited-edition collection features men’s, women’s and unisex apparel line as well as training footwear and retro-inspired apparel and accessories. That includes the LQD Cell Hydra Gold’s Gym Shoe, which features a stable, cushioned midsole, rubber outsole and lateral wrap-ups for stability.
The apparel offering includes a unisex tank featuring the Gold’s Gym logo and a removable patch at the front hem, along with DryCell technology to keep the wearer dry. There is also a hoodie with a relaxed silhouette, roomy sleeves, raw-edge detail and a vintage-inspired Gold’s Gym design. A bodysuit features an inner bra with elastic taping detail and a Puma x Gold’s Gym graphic in the center. Other pieces include cropped tops, tank tops and woven jackets and pants along with a gym bag and backpack.
The collection will retail from $40 to $100 and be sold beginning today on the Puma and Gold’s Gym e-commerce sites and

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Virgin Hotels Dallas to Use Fashion to Dress Up Social Distancing

CHECK IN, CHECK OUT FASHION: Ingenuity may be the takeaway from the pandemic for many creatives and businesses, and Virgin Hotels Dallas appears to be part of that group.
With the help of fashion consultant Kristen Cole, the property will unveil “Together Again: Reconnecting Through Fashion and Art” on Friday. The installation will feature designs by Christopher John Rogers, Rosie Assoulin, Marina Moscone and milliner Gigi Burris, among others. Cole also turned to Archive Vintage for a few finds, like an Adolfo silk skirt and blouse.
There will be 12 mannequins styled in vignettes in public spaces throughout the hotel. The mannequins will be showcased six feet apart to adhere to social distancing rules.
Located in the Dallas Design District, the Virgin Hotel’s initiative is meant to merge fashion and art, according to Cole. She selected the designers, Archive Vintage and the artists based on relationships and appreciation for their work. There is no current plan for a retail tie-in, a spokeswoman said.
As of now, the Dallas hotel is the only one of the Virgin Hotels properties that is planning this, a spokeswoman said. There will also be new works of art such as surreal fashion photographs by Manolo Campion, a graphic vinyl

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CFDA, Paper Team Up to Support 2020 Fashion School Grads

The CFDA and Paper have partnered to provide 2020 fashion school graduates a platform to increase their exposure and offer industry mentorship.
Together they chose five schools to highlight: Parsons School of Design, Fashion Institute of Technology, Savannah College of Art and Design, Rhode Island School of Design and the Academy of Arts University. Each university’s fashion directors nominated their top students and Paper selected one from each school to pair with an established CFDA designer. Participating designers are Christopher John Rogers, Brandon Maxwell, Piotrek Panszczyk, Beckett Fogg of Area, Stacey Bendet of Alice + Olivia and Jonathan Cohen.
The featured students are Samantha D’Iorio of Parsons, Justin Chi of FIT, Max Condon of SCAD, Kyra Buenviaje of RISD and Kenneth Brody McCasland of AAU.

Images from RISD graduate Kyra Buenviaje’s ’20 senior thesis collection. 

Each graduate will be profiled on papermag.com and cfda.com today, accompanied by images of their work and a highlight reel of their virtual meeting with their design partner.
“Paper has always been dedicated to introducing and empowering the newest names in talent, and fashion is no exception,” said Justin Moran, digital director of Paper. “Under quarantine, fashion students are unable to show their final presentations, so we felt it was

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Rhude and Clot Team on Double Happiness Collaboration

Los Angeles-based label Rhude and streetwear and lifestyle brand Clot have teamed up on a collaboration launching May 29 at Juice, Clot’s fashion and lifestyle store.
The capsule, titled “Double Happiness,” merges Rhude’s California sensibility with Clot’s streetwear ethos. The eight-piece collection, ranging in price from $166 to $708, is composed of short- and long-sleeve T-shirts, hoodies, sweatpants, a tracksuit and a hat featuring dual branding and designs like crosses, checker patterns and dragons with phrases like “Malibu, Hong Kong,” “seven blows of dragon” and the collection title.
Founded by Edison Chen and Kevin Poon in 2003, Clot has collaborated with companies such as Nike Inc., Jordan, Visvim, Fragment Design, Stüssy, Medicom Toy, and The Coca-Cola Co., among others. The founders also operate Juice stores in Beijing, Shanghai, Taipei, Chengdu, L.A. and the brand’s home city, Hong Kong.
Rhude founder Rhuigi Villaseñor is also expanding his list of collaborators that includes Puma and Thierry Lasry. The brand participated in Nordstrom and Union’s Concept 005: Union & Company pop-up with Jordan, Fear of God, Marni, Reigning Champ, No Vacancy Inn and Cactus Plant Flea Market, among others.
“I love China. This collaboration was so important to me, to represent unity between both cultures and spread

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Swimwear Trend 2020: Staycation Mode

WWD style director Alex Badia and his team styled via Zoom in a series of meetings, including a virtual “run-through” with the photographer unpacking clothes two days prior. On shoot day, the model was directed via Zoom on which look to put on and how to style it, like showing her a Grace Kelly reference to tie the scarf and what props to try, which were sent to her direct from Target. There was a Zoom meeting with the makeup artist two days before the shoot, who did sample looks on herself and sent new, unused makeup to the photographer. The makeup artist did a FaceTime tutorial with the model on how to apply the makeup one day prior to the shoot, and again on shoot day, while the model styled her hair as directed by Alex Badia.

As for the location: The shoot took place on the photographer’s rooftop to make distancing easy (and after he had been quarantining for six weeks). The result: a modern look at nostalgia in these buy-now styles, from pouf-sleeve tops and high-waisted silhouettes to playful prints.

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Social Distance Hat Designs – Veronica Toppino is Inspired by Historic Examples of Social Distancing (TrendHunter.com)


(TrendHunter.com) Italian costume designer and milliner Veronica Toppino is adding a new contemporary take on hat designs. Drawing inspirational cues from “historic examples of social distancing in fashion,&#…

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Megan Thee Stallion, Rihanna Team Up for New Savage x Fenty Lingerie Campaign

Megan Thee Stallion is taking her hit song “Savage” to the next level as the new brand partner for Rihanna’s Savage x Fenty lingerie brand.
The musician appears in the company’s latest campaign, #SavageXTheeStallion, which is part of the brand’s community-led summer campaign initiative where brand partners, ambassadors and influencers create self-produced photoshoots from their homes. The brand is teaming with mixed media artist Rafatoon to put together the campaigns.
Stallion appears in the campaign modeling pieces such as the brand’s Helenca Lace Push-Up Bra and Thong, the T-Shirt Bra and Booty Short and the Balconette Bra and Side Tie Undie.

Megan Thee Stallion for Savage x Fenty 
Savage x Fenty

“Meg is the energy we were looking for,” Rihanna said in a statement. “She is a risk taker with an attitude, character and personality.”
The musician’s appointment as Savage x Fenty brand partner comes after Stallion helped launched the brand’s TikTok account in April with the #SavageChallenge, where she’s seen modelling the brand’s lingerie while dancing along to her hit song. The challenge has since gone viral on the social media platform, with the hashtag recording nearly 800 million views.
Read more here:
Megan Thee Stallion Is a Scholar With Dreams of Giving Back
3 Ways Rihanna Electrified

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Ralph’s Coffee Truck Traveling to New York City Hospitals Offering Free Coffee and Baked Goods

COFFEE ANYONE?: Ralph’s Coffee truck is traveling around to several New York City hospitals to provide complimentary La Colombe coffee and baked goods to hospital workers as a gesture of the company’s gratitude for their service.
Recently, Ralph’s Coffee truck was stationed outside the Memorial Sloan Kettering Cancer Care Center and will continue to visit additional hospitals within the New York metro area over the next several weeks.
In addition, Ralph Lauren Corp. said Wednesday that it is donating about 1.5 million clothing products to support hundreds of thousands of frontline workers and families in need worldwide. The items include loungewear, a well as sweatshirts, sweatpants, T-shirts and sweaters. They will be donated through charity networks as well as many of the company’s longstanding Pink Pony partners focused on cancer care.
This donation builds on the Ralph Lauren Corporate Foundation’s $10 million commitment to support COVID-19 relief, as previously reported.

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