Category: Clothing

No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic

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If you think you’ve been seeing more rainbows than usual since the start of the global lockdown, you’re not wrong. “Quarantine rainbows” have been popping up in the windows of homes worldwide as a way for homebound children to spread collective cheer and a message of hope. The drawings are so prevalent that Google Maps has even launched a “Rainbow Connection” map as a way to track the initiative.
Rainbow Contemporary, a new digital museum led by the former chief executive officer of Paddle8, has launched with a similar mission in mind. The creative collective — which hopes to launch a physical presence in New York City in 2021 — aims to bring joy through colorful contemporary art exhibitions while also raising money for charitable causes.
Its first effort is a capsule collection of artist T-shirts benefiting Save the Children. Colorful designs by artists FriendsWithYou, Sarah Cain, Richard Phillips, and Ryan McGinley will be available starting Thursday, May 14, through the end of June. The shirts are being sold for $45, with all proceeds going to support Save the Children’s efforts to help children affected by COVID-19. Each shirt purchase will provide one day of food — three meals — for a

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The nostalgia trend is still going strong, according to a new Coventry Direct report.
Coventry Direct, a life insurance policy educational platform, released a report looking back to the childhoods of Baby Boomers during the Sixties and Seventies, focusing on the items that are still reigning in popularity today. The company looked at Google Trends data to determine the results.
Nationwide, the most popular nostalgia item recorded was vinyl records, followed by Polaroid cameras, station wagons, typewriters and TV antennas. Other items that ranked popular throughout the country were baseball cards, phone operators, drive-in movie theaters, five-and-dime stores and Sears catalogues.
These items’ resurgence in popularity can also be attributed to Millennials’ and Gen Z’s affinity toward nostalgia and vintage items.
The report also looks at the most popular TV shows from the Sixties and Seventies, with “All in the Family” receiving the top spot. The show is followed by “Dragnet,” “School House Rock,” “I Love Lucy” and “Leave It to Beaver.”
Read more here:
‘OK, Boomer’ Fatigue Is Real Among Gen Z 
Gen Z: A New Kind of Consumer 
There’s No Fooling Gen Z Customers 
WATCH: Cooking at Home With Jason Wu

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Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at

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Lululemon Athletica continues to buck the trend. 
Last week, the athletic apparel and accessories maker opened a new store in Hong Kong, even as many retailers in North America and Europe remain closed over concerns about the coronavirus — including Lululemon. 
“There is considerable work under way across the business to respond to the current situation,” Lululemon chief executive officer Calvin McDonald said on the company’s March 26 conference call with analysts. “We will do our best to open our stores as soon as possible when the recovery begins and will approach this market-by-market based upon the latest information.
“The underlying health of our business is strong, which provides us with many levers to successfully manage through this period,” McDonald continued. “We’re confident in our abilities to navigate the near term while working to realize the opportunities over the longer term. In addition, we have early learnings from China, which show us that our business will bounce back.”
During the March call, McDonald said all stores in China, with the exception of the unit in Wuhan, China — where the virus is believed to have originated — had reopened. (The Wuhan store has since reopened.) Stores in North America and Europe, meanwhile, have been closed

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