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Dior Celebrates Lily of the Valley With New Homewares Line

PARIS — Tradition has it that on May 1, Dior gifts its employees a sprig of lily of the valley — a French custom said to date back to the 16th century, symbolizing good luck and happiness.
This year, due to the coronavirus outbreak, the May Day custom has been put on hold as most of Dior’s staff continues to work from home. Instead, the French fashion house is celebrating the bloom, which founder Christian Dior turned into a brand signature, with a new homewares collection designed by Cordelia de Castellane.
Currently holed up in her country house some 45 minutes from Paris, the artistic director of Dior Maison has revisited the emblematic house motif with a selection of porcelain plates, hand-painted or engraved glasses, and blown-glass decorative baubles and decanters.
“It was one of Mr. Dior’s favorite flowers,” de Castellane said. “He was extremely superstitious, so lily of the valley was his good-luck charm.”
In addition to gifting the flower to his seamstresses and clients on May 1, the public holiday that is France’s equivalent of Labor Day, Dior insisted that his florist grow it for him year-round in a greenhouse. That way, he could always wear a sprig in his buttonhole, or

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Accessories Clothing

Susanne Bartsch Welcomes All to Thursday Night Virtual Parties

PARTY OF ONE: The “Queen of the Night” Susanne Bartsch is working to support the nightlife community by hosting “On Top” Thursday night Zoom parties.
”Who would have thought that I’d be taking the nightclub to the couch?” Bartsch said of her On Top live parties, which are in its 10th year.
Knowing many DJs, hosts and others in the nightclub sector are out of work, she wanted to create something that would allow her to pay people. “At the same time, I wanted to let people know that we are united, we can see each other on the screens since we are not allowed to meet, and to give the community hope and joy,” she said.
After the first one, so many people wrote and DM’d Bartsch that she decided to make the virtual party a regular thing. “People were telling me, ‘Thank you so much for doing this. I feel so much better. I felt so isolated and hopeless. It’s giving me hope, fun and reason to dress up,’” she said.
Through ticket sales, each week’s performers are paid for their efforts and others from around the world have reached out about getting involved. The Paris-based Allanah Starr will be part of Thursday’s

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Beyoncé Joins Megan Thee Stallion on the “Savage Remix”

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Brooklinen Is Having a Rare Sale on Its Best-Selling Sheets

These popular sheets almost never go on sale.

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Kendall Jenner Had the Perfect Response to a Sexist Joke About Her NBA Player Dating History

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Gigi Hadid and Zayn Malik Are Reportedly Expecting a Baby Girl

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The Biggest, Boldest (and Brightest) Hair Trends Right Now

Get inspired by Dua Lipa’s tangerine orange ‘do.

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Accessories Luxury

Gucci Spotlights Animal Conservation Efforts With Pre-fall Ad Campaign

GUCCI’S GREEN PASTURES: Gucci is spotlighting its support for the protection of wildlife animal species and their natural habitats with its pre-fall 2020 ad campaign.
In February, the Italian luxury brand joined the The Lion’s Share Fund, a non-for-profit organization that raises money to protect endangered species by partnering with global brands and advertisers using animals in their ad campaigns. Gucci has pledged to donate 0.5 percent of its paid media spend to the organization every time an animal appears in one of its advertisements.
In its latest ad campaign lensed by Gucci’s longtime collaborator Alasdair McLellan under the creative direction of Alessandro Michele, deer, fawns, owls, blue birds, skunks, squirrels, frogs, hedgehogs, ducks and rabbits flank the models enjoying their time under the sun in a playground with swings and slides and flanked by a waterway.
In keeping with the sense of free-spirited eclecticism that has become deeply connected with Gucci’s image in the Michele era, the images candidly portray a range of characters hula hooping or playing the flute and reconnecting with the natural environment. The Florentine house described the campaign as an “ode to retrieved innocence, a return to the infant world,” the same theme Michele developed for the men’s

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Accessories Clothing

Tommy Hilfiger Donates 10,000 White T-shirts to Health-care Workers

Tommy Hilfiger, owned by PVH Corp., is donating more than 10,000 classic white T-shirts to support public health efforts in Europe and the U.S.
The contribution aims to support health-care workers caring for COVID-19 patients, as their personal protective equipment can get so warm that it causes them to change T-shirts up to three times a shift.

Tommy Hilfiger is donating 10,000 classic white T-shirts to healthcare workers. 

Further, to show solidarity with those on the frontlines, Hilfiger is introducing a capsule collection of limited-edition white T-shirts and sweatshirts designed in collaboration with consumers. Starting Wednesday, fans of the brand can visit @TommyHilfiger of @TommyJeans on Instagram to vote on their favorite designs until April 30. Launching in May, the winning styles will be available for purchase on tommy.com in select markets, with 100 percent of proceeds going to global coronavirus relief efforts.
The T-shirts will sell for 49.90 euros and the sweatshirts are 99.90 euros. They will be available in select European markets.
“As we’re all facing these extraordinary circumstances, standing together is the strongest way forward,” said Tommy Hilfiger. “We’re committed to give back and provide help where it’s needed the most. Never has our spirit of determined optimism been more present than

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A Pristine Conscience: 2020 Shop Guide

Here, WWD rounds up dainty pieces that can be religiously rotated in your wardrobe. These staples exquisitely represent the color white’s demand of purity and timelessness.

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