(TrendHunter.com) Consumers around the world are working from home and staying in their dwelling in the midst of the COVID-19 pandemic, so brands are taking notice with new products like the Balenciaga Home Sandal….
Tag: clothing
(TrendHunter.com) High-end fashion house Balenciaga launches a pair of luxury home sandals to encourage its consumers to stay home comfortable and in style. The footwear is made with classic smooth black leather…
Zadig & Voltaire has mental health on its mind.
With May being Mental Health Awareness Month, the French fashion label is collaborating with artists to create custom apparel and accessories with slogans such as “Art is hope” and “Art is love.”
Zadig & Voltaire creative director Cecilia Bönström worked with artist in residence Jormi on a number of pieces from the collection including a black moto leather jacket, white long-sleeve skull T-shirt, studded handbag, camouflage scarf and white high-top sneakers.
Some pieces are direct in their hopeful messaging including T-shirts and sweatshirts that bear illustrations of hands giving the peace sign, and words like “art” and “love” while others simply pair well with the collection like camisoles, tunics and lounge pants.
Other artists slated to partner with the brand on this project include Matthew Tierney, Amanda Wachob, Archie Coates, Jeff Franklin of Play Lab, Benjamin Millepied and the L.A. Dance Project, and Jormi Graterol, the Venezuelan street artist nicknamed “The Graffiti Queen.”
Proceeds from the collection series will benefit a charity of the artist’s choosing or the National Alliance of Mental Illness, Zadig & Voltaire’s partner for the project, that is currently raising awareness and funds for mental health during and post COVID-19.
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PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.
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💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT
Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s
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(TrendHunter.com) Luxury fashion house Prada announced its Time Capsule selection of shirt launches earlier this year and the latest to join is the May shirt. The most notable element of the top is the exclusivity of…