PARIS — Jeanne Damas is no stranger to labels — “It” girl, influencer and entrepreneur are just a few — but there’s one she’d gladly get rid of: poster child for French Girl Style.
As she celebrates the fifth anniversary of her clothing label Rouje with a new book, Damas has her sights set well beyond her country’s borders, with plans to open new stores, including her first permanent U.S. location, and to rebrand and expand her beauty offering.
And while she embodies the image of the Parisienne, with her red pout and vintage-inspired style, that image is starting to feel a little reductive as Damas, who gave birth to her first child late last year, prepares to turn 30 in March.
“The French Girl Style thing is annoying, and this is where my position is a little delicate, because the press has always labeled me that way, so I’m seen to some extent as the representative of that,” she told WWD.
A savvy social media presence with 1.5 million followers on Instagram, she’s clearly aware of the recent online backlash against the myth of French Girl Style from critics who say it does not reflect the diversity of the country’s population.
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