Category: Clothing

If you think you’ve been seeing more rainbows than usual since the start of the global lockdown, you’re not wrong. “Quarantine rainbows” have been popping up in the windows of homes worldwide as a way for homebound children to spread collective cheer and a message of hope. The drawings are so prevalent that Google Maps has even launched a “Rainbow Connection” map as a way to track the initiative.
Rainbow Contemporary, a new digital museum led by the former chief executive officer of Paddle8, has launched with a similar mission in mind. The creative collective — which hopes to launch a physical presence in New York City in 2021 — aims to bring joy through colorful contemporary art exhibitions while also raising money for charitable causes.
Its first effort is a capsule collection of artist T-shirts benefiting Save the Children. Colorful designs by artists FriendsWithYou, Sarah Cain, Richard Phillips, and Ryan McGinley will be available starting Thursday, May 14, through the end of June. The shirts are being sold for $45, with all proceeds going to support Save the Children’s efforts to help children affected by COVID-19. Each shirt purchase will provide one day of food — three meals — for a

Follow WWD on Twitter or become a fan on Facebook.

The nostalgia trend is still going strong, according to a new Coventry Direct report.
Coventry Direct, a life insurance policy educational platform, released a report looking back to the childhoods of Baby Boomers during the Sixties and Seventies, focusing on the items that are still reigning in popularity today. The company looked at Google Trends data to determine the results.
Nationwide, the most popular nostalgia item recorded was vinyl records, followed by Polaroid cameras, station wagons, typewriters and TV antennas. Other items that ranked popular throughout the country were baseball cards, phone operators, drive-in movie theaters, five-and-dime stores and Sears catalogues.
These items’ resurgence in popularity can also be attributed to Millennials’ and Gen Z’s affinity toward nostalgia and vintage items.
The report also looks at the most popular TV shows from the Sixties and Seventies, with “All in the Family” receiving the top spot. The show is followed by “Dragnet,” “School House Rock,” “I Love Lucy” and “Leave It to Beaver.”
Read more here:
‘OK, Boomer’ Fatigue Is Real Among Gen Z 
Gen Z: A New Kind of Consumer 
There’s No Fooling Gen Z Customers 
WATCH: Cooking at Home With Jason Wu

if(typeof(jQuery)==”function”){(function($){$.fn.fitVids=function(){}})(jQuery)};
jwplayer(‘jwplayer_FreUjCub_V9usQ9H0_div’).setup(
{“playlist”:”https://content.jwplatform.com/feeds/FreUjCub.json”,”ph”:2}
);

Follow WWD on Twitter or become a fan on Facebook.

Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at

Follow WWD on Twitter or become a fan on Facebook.

Lululemon Athletica continues to buck the trend. 
Last week, the athletic apparel and accessories maker opened a new store in Hong Kong, even as many retailers in North America and Europe remain closed over concerns about the coronavirus — including Lululemon. 
“There is considerable work under way across the business to respond to the current situation,” Lululemon chief executive officer Calvin McDonald said on the company’s March 26 conference call with analysts. “We will do our best to open our stores as soon as possible when the recovery begins and will approach this market-by-market based upon the latest information.
“The underlying health of our business is strong, which provides us with many levers to successfully manage through this period,” McDonald continued. “We’re confident in our abilities to navigate the near term while working to realize the opportunities over the longer term. In addition, we have early learnings from China, which show us that our business will bounce back.”
During the March call, McDonald said all stores in China, with the exception of the unit in Wuhan, China — where the virus is believed to have originated — had reopened. (The Wuhan store has since reopened.) Stores in North America and Europe, meanwhile, have been closed

Follow WWD on Twitter or become a fan on Facebook.

Katy Perry, Lil Nas X, Rita Ora and Doja Cat are uniting to perform at a virtual festival hosted by fast-fashion e-commerce brand Shein.
The digital event, which will also feature appearances by model Hailey Bieber, internet personality Lele Pons and actresses Yara Shahidi of “Grown-ish” and Madelaine Petsch of “Riverdale,” is being held on May 9 to benefit the solidarity response fund, launched by the United Nations Foundation to support the World Health Organization and its partners UNICEF and the Coalition for Epidemic Preparedness Innovations in the fight against the coronavirus pandemic. The four-hour-long affair, hosted by TV personality Erin Lim and dancer Sheela Awe, will be streamed exclusively through the retailer’s free app at 1 p.m. PST/4 p.m. ET.
“Shein has been donating hundreds of thousands of masks globally for a couple months now,” shared exclusively George Chiao, head of business development and partnerships at Shein’s U.S. marketing agency, FMMG. The company has committed a $100,000 donation to the fund. “Given that the Shein app has sophisticated technologies to host a streaming event and that the brand has such a large audience globally, the brand decided to expand on their charitable efforts and create the Shein Together virtual event concept.”

T-shirts,

Follow WWD on Twitter or become a fan on Facebook.