Category: Clothing

Liam Payne is taking his role as ambassador for the Hugo collection seriously.
The former One Direction singer will perform a special three-song acoustic set on Sunday with special guest Rita Ora to promote the launch of the second collection of the Hugo x Liam Payne capsule. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s.
The Sunday concert, which will air at 9 a.m. EST on the Hugo Instagram channel as well as on YouTube, will feature Payne and Ora performing separately on a split screen.

Rita Ora rehearsing for Sunday’s concert. 

The capsule is the second designed by the singer who was named the ambassador for the younger-skewed Hugo line last May. The line launched in July 2019 at Berlin Fashion Week and was followed by a Bodywear collection that fall.

A look from the Hugo x Liam Payne collection. 

The sport-inspired line ranges in price from $14 for socks to $280 for sneakers and includes T-shirts, hoodies and track suits. It is intended to document Payne’s journey from teen pop star to a solo artist. The 14-piece collection introduces a new Hugo logo — Hugo93.LP — that references the year the singer was born. The logo is

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No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic

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If you think you’ve been seeing more rainbows than usual since the start of the global lockdown, you’re not wrong. “Quarantine rainbows” have been popping up in the windows of homes worldwide as a way for homebound children to spread collective cheer and a message of hope. The drawings are so prevalent that Google Maps has even launched a “Rainbow Connection” map as a way to track the initiative.
Rainbow Contemporary, a new digital museum led by the former chief executive officer of Paddle8, has launched with a similar mission in mind. The creative collective — which hopes to launch a physical presence in New York City in 2021 — aims to bring joy through colorful contemporary art exhibitions while also raising money for charitable causes.
Its first effort is a capsule collection of artist T-shirts benefiting Save the Children. Colorful designs by artists FriendsWithYou, Sarah Cain, Richard Phillips, and Ryan McGinley will be available starting Thursday, May 14, through the end of June. The shirts are being sold for $45, with all proceeds going to support Save the Children’s efforts to help children affected by COVID-19. Each shirt purchase will provide one day of food — three meals — for a

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The nostalgia trend is still going strong, according to a new Coventry Direct report.
Coventry Direct, a life insurance policy educational platform, released a report looking back to the childhoods of Baby Boomers during the Sixties and Seventies, focusing on the items that are still reigning in popularity today. The company looked at Google Trends data to determine the results.
Nationwide, the most popular nostalgia item recorded was vinyl records, followed by Polaroid cameras, station wagons, typewriters and TV antennas. Other items that ranked popular throughout the country were baseball cards, phone operators, drive-in movie theaters, five-and-dime stores and Sears catalogues.
These items’ resurgence in popularity can also be attributed to Millennials’ and Gen Z’s affinity toward nostalgia and vintage items.
The report also looks at the most popular TV shows from the Sixties and Seventies, with “All in the Family” receiving the top spot. The show is followed by “Dragnet,” “School House Rock,” “I Love Lucy” and “Leave It to Beaver.”
Read more here:
‘OK, Boomer’ Fatigue Is Real Among Gen Z 
Gen Z: A New Kind of Consumer 
There’s No Fooling Gen Z Customers 
WATCH: Cooking at Home With Jason Wu

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Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at

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