Day: November 25, 2021

Like last year, Black Friday 2021 is looking different.
Several major retailers are again starting the Black Friday shopping event early, with many sales periods starting at the beginning of November. This move is largely due to the ongoing pandemic, with retailers responding to supply chain blockages and product shortages, and offering customers more time to do their holiday shopping. Many retailers are also continuing last year’s practice of closing its stores on Thanksgiving as a way to thank its associates and reduce the spread of COVID-19. 
Retailers like Best Buy, Walmart, Macy’s and others have already revealed their Black Friday shopping events, with others slated to make their announcements in the next few weeks.
Here, WWD rounds up how several major retailers are doing Black Friday 2021. Read on for more.
This article will be updated as retailers announce their Black Friday initiatives. 
Amazon  
Amazon is continuing its tradition of offering a longer holiday sales period that started at the beginning of October. The deals are available on Amazon’s “Epic Deals” page and spans across virtually all its categories, including fashion, beauty, home, electronics and more.
Throughout October and November, Amazon will drop deeper deals on select merchandise. It is currently amid its Holiday Beauty

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Nike is reportedly creating a line with LeBron James and Liverpool F.C.
This month, Fenway Sports Group chairman Tom Werner revealed that Nike is collaborating with the Los Angeles Lakers forward and the English Premier League football club to create a number of products.
Fenway Sports Group is the parent company of Major League Baseball’s Boston Red Sox and Liverpool. The group has been the sole global marketer of James’ rights since 2011, and within that deal, the basketball player was granted a minority stake in Liverpool.
“We’re doing a product line with LeBron and Liverpool,” Werner said, according to The Boston Globe. “Nike is creating seven or eight products that connect LeBron with soccer. I don’t know specifics yet, but they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike.”

LeBron’s set for a collab with Liverpool 🤝 @brfootball pic.twitter.com/1J5z3fCXcR
— Bleacher Report (@BleacherReport) November 24, 2021

In March, James joined FSG as a partner, which made him part-owner of its subsidiaries, including the Red Sox, Roush Fenway Racing, New England Sports Network and Liverpool, which he already owned a 2 percent stake in.
The investment made James and his business partner Maverick Carter the company’s first Black

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