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Day: November 4, 2021
Hill House Home is making a new venture into retail.
The five-year-old brand best known for its hugely popular Nap Dress styles is opening its first holiday pop-up shop on Thursday, which will be open through Jan. 15 and will be located at 112 Mercer Street in New York’s SoHo neighborhood. This is the brand’s second foray into retail after running out of a 500-square-foot location on Bleecker Street until January 2020.
“When we closed that store, we were hoping and planning to move into a new store,” said Nell Diamond, founder and chief executive officer of Hill House Home. “We opened that store when we were in our very early stages. We only had bedding and bath products, so since then we’ve become a brand with lots of other items, including obviously our Nap Dress. I think we were really excited to get back in person and that’s the part of the business that I’ve been really craving.”
The new location takes design elements from the previous store, such as incorporating Hill House Home’s signature powder blue color and its well-known botanical and trellis patterns. Diamond described the store as “classic British interiors with a modern twist.”
Hill House Home founder and CEO
“Stranger Things” is giving fans a new immersive experience.
The hit Netflix TV show is opening pop-up shops in New York City and Los Angeles on Nov. 6 — which is also “Stranger Things” Day — in its first retail venture. Fans will be able to experience the show’s “Upside Down” world with exclusive merchandise and interactive photo moments.
“We are always looking for new and innovative ways to let ‘Stranger Things’ fans see themselves more in the show they love,” said Greg Lombardo, head of experiences at Netflix, in a statement. “This first ‘Stranger Things’ store sends them right into the heart of Hawkins, in a truly immersive retail experience, totally stoked with ’80s vibes and the chance to take home a piece of their favorite show with unique merchandise that isn’t available anywhere else. But be warned, you never know when things will turn upside down.”
A look inside the “Stranger Things” retail stores.
The store will offer exclusive merchandise that gives a nod to well-known elements of the show, including General Mills “Stranger Things” cereal, which is packed in the original box from the 1980s, action figures of the show’s Demogorgon creature and merchandise from Starcourt Mall. There will also be