KKW Beauty fans still have a chance to grab the brand’s bestsellers before it temporarily shutters at the end of the month.
Kim Kardashian West revealed on July 7 that after roughly four years of running her KKW Beauty brand, she would be temporarily shutting down in order to rebrand with “new formulas that are more modern, innovative and packaged in an elevated and sustainable new look.”
While it was speculated that the rebrand was due to Kardashian West’s divorce from Kanye West, a source close to the brand and the founder confirmed the rebrand has “nothing to do with dropping the ‘W’ from KKW” and that West has even played a role in the rebrand.
With just over a week before KKW Beauty’s website is shut down on Aug. 1 at midnight, the brand is still offering many of its bestselling products at 20 to 75 percent off. Here, WWD breaks down how to buy KKW Beauty’s bestsellers before the end of the month.
Powder Contour & Highlight Kits
KKW Beauty’s Powder Contour & Highlight Kits.
Courtesy of KKW Beauty
Kardashian West launched KKW Beauty by leveraging her well-known contoured makeup look. She’s expanded her contour kits to include various products, including the bestselling Powder
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