The fall 2021 Louis Vuitton men’s collection by Virgil Abloh has spawned a spin off — and it will be brought to life by South Korean boy band BTS, WWD has learned.
The French luxury brand plans to unveil the collection, which includes 34 new looks and seven from the original range that was unveiled last January, via a film that will debut on its website today at noon CET. The centerpiece of the online reveal will be an appearance by BTS, who signed on as Vuitton ambassadors last April with a promise of “exciting projects” to come.
Each member of the supergroup will wear one look in the film by Korean director Jeon Go-woon.
“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” according to Vuitton, noting that the soundtrack will feature an original score by CIFIKA, Kim Kate and Net Gala.
“Seoul has such a unique energy and BTS embody this vibe completely,” Abloh said. “They add their spin to the collection, make it their own and take it to new heights.”
Abloh, men’s artistic director at Vuitton, initiated an itinerant model of fashion