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A Guide to the Retailers Reopening Amid the Coronavirus Pandemic

This month, many states will start easing stay-at-home restrictions set because of the coronavirus pandemic, permitting businesses nationwide to begin reopening their doors.
Fashion retailers have been heavily impacted by the pandemic, which has forced many to shutter their doors, furlough their staffs or reduce operations. Several companies, including J. Crew and Neiman Marcus, have filed for bankruptcy due in part to the virus.
After nearly two months of limited operations, major retailers such as Macy’s, Neiman Marcus and Saks Fifth Avenue, among others, have started implementing reopening strategies, which include resuming operations in states with relaxed restrictions, offering curbside pickup or by-appointment services.
Check back on this post, as it will be updated as news develops.
Here, WWD looks at the major U.S. retailers that have started reopening their doors.
Abercrombie & Fitch:
The fashion brand reopened an undisclosed number of locations in states that have eased stay-at-home restrictions.
American Eagle Outfitters Inc.:
The company has reopened 207 American Eagle and Aerie stores across the country. The stores will be practicing social distancing and will offer curbside and in-store pickup options.
Belk:
The department store chain reopened stores in Arkansas and South Carolina and will be operating at limited capacity. Belk also offers curbside pickup.
Bluemercury:
The beauty retailer will reopen

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Rewiring Social Media

No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic

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Closed Expands Into Jewelry With Capsule Collection

GOLDEN GIFT: Closed is betting on the increasing self-gifting trend among female consumers after months of confinement.
The indie denim contemporary brand launched a capsule collection of demi-fine jewelry in partnership with Berlin-based label Maximova.
The capsule called Clsd x Mxmv marks Closed’s foray into the category, with a range of nine jewelry pieces in gold vermeil handmade in Germany and designed by jeweler Dari Maximova.
“At Closed we love collaborating with brands which produce products we love, but where we are missing the expertise to do it ourselves. Dari is such an inspiring, lively and creative person and her jewelry feels very organic. Her approach and her local production made her a perfect partner for a collaboration,” said Gordon Giers, one of the three owners of Closed.
Maximova was inspired by nature for the lineup, which features charms in the shapes of leaves, buds and twigs hanging from paper-clip chain necklaces and a matching bracelet. Earrings, too, come in similar shapes, sometimes hanging from irregular hoops.
Retailing at between 115 euros and 255 euros, the collection is available exclusively on Closed’s online store, at select flagships and on Maximova’s e-commerce.
Inspired by her Bulgarian upbringing and the travels she made as a model, Maximova founded

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Sézane Branches Out With Lifestyle Range

TAKE ME HOME: Sézane is bringing its covetable brand of French chic to the home.
The digital-native fashion brand, founded in 2013, has introduced a new lifestyle range called La Maison Sézane “to bring some magic to our homes, when we may need it most,” the company said in a statement Tuesday.
The collection channels the same vintage-inspired aesthetic as its ready-to-wear and accessories: think hand-painted crockery and vases made out of recycled glass. Limited-edition mugs are hand-painted with Italian phrases.

Items from Sézane’s new lifestyle range. 
Photographed by Herve Goluza/Courtesy of Sézane

Founder Morgane Sézalory said the prints hand-drawn by Argentine artist Maia Bunge, a regular collaborator of the brand, were designed to create a “Parisian-inspired oasis” — a timely proposition as consumers emerge out of coronavirus lockdowns keen to improve their homes.
Sézane has collaborated with French homewares e-store Beldy, known for its Berber-inspired designs, on velvet cushions, and with paper goods brand Hôtel Magique on floral wallpaper.
Its in-house wallpaper, available in several colorways at 45 euros a roll, sold out instantly when it was made available for preorder on Sunday morning, the brand said on its Instagram site.

Items from Sézane’s new lifestyle range. 
Photographed by Herve Goluza/Courtesy of Sézane

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How the Fashion Industry Is Stepping Up to Fight Covid-19

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Kate Middleton’s Royal Take on Zoom Call Fashion? Always Dressing Up

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Robert Pattinson and Suki Waterhouse’s Complete Relationship Timeline

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Virgil Abloh Questions the Future of Fashion in New Video

Is fashion still relevant? That’s the question on Virgil Abloh’s mind.
The Off-White and Louis Vuitton men’s designer posed to his Instagram followers on Monday in a stream of consciousness-like video. Abloh himself feels that it is still relevant, but used the three minute, 55 second video captioned “I think in run-on sentences” to counter his own belief.
Abloh names several muses and sources of inspiration behind his designs to present his argument in the video, which shows scenes from his past collections. His voiceover starts the video by stating his Louis Vuitton collection was “a matter of my call and response to what is luxury clothing — not fashion — so my investigation was at the root of clothing and a human desire.”
In the video, Abloh touches on his own design process, stating “it’s sort of this matrix of using the DNA of a vocabulary I started in, but sending it into the time of the season.” He also states that other artistic professions, such as writer, architect or musician, can work in similar ways and that he’s inspired by the thought process behind creations rather than the relationship to the work.
Abloh said the purpose of the video was to reveal

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Digital Fashion Week Presentations – Milan Fashion Week Will Be Digital Because of COVID-19 Concerns (TrendHunter.com)


(TrendHunter.com) In 2020, digital fashion weeks will flood the Internet as we celebrate the hard work of haute-couture designers in a way that does not put anyone at risk of contacting COVID-19.

Milan Fashion Week…

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Mindy Kaling, B.J. Novak to Co-Host Facebook’s Virtual Graduation Ceremony

Mindy Kaling and B.J. Novak are bringing their comedic touch to Facebook and Instagram’s virtual graduation event.
The actors who met on the set of “The Office,” will co-host the social media platform’s commencement broadcast, #Graduation2020, which will air on Friday May 15 at 2 p.m. EST. The multi-hour virtual event will also include an introduction by Facebook chief operating officer Sheryl Sandberg, a commencement address by Oprah Winfrey and a performance by Miley Cyrus.
The celebrities are part of a lengthy list of stars participating in the virtual graduation, including Jennifer Garner, Selena Gomez, Cardi B, DJ Khaled, Matthew McConaughey, Amy Schumer, Andy Cohen and Lil Nas X, among others.
The virtual graduation will be streamed on Facebook Watch and highlights will be posted on Instagram’s own account. Facebook is also offering students ways to host their own virtual graduation through Facebook Live and graduation-themed filters and effects on its social media apps to help celebrate the occasion.
Facebook’s virtual graduation is just one of several commencement-related events companies are hosting to offer alternatives to students’ end-of-year events canceled due to the coronavirus pandemic. YouTube has set its own virtual graduation ceremony for June 6, which will be headlined by President Barack Obama

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