Tag: fashion
First comes love, then comes marriage.
Billie Eilish, Ariana Grande, Justin Bieber and The Rolling Stones are among the Universal Music Group artists releasing washable, reusable, cloth face masks as part of the music company’s “We’ve Got You Covered” initiative.
Available now at wegotyoucoverednow.com and costing $15 each, all net proceeds will go toward charities that include MusiCares and Help Musicians, which are working to support the music community affected by the coronavirus pandemic. The “We’ve Got You Covered” initiative was kicked off after UMG began offering face masks to its employees.
“I’m humbled and grateful to work with artists and partners who are passionate and driven to deliver a program that supports those that need it most during this unprecedented time,” shared Mat Vlasic, chief executive officer of Bravado, UMG’s merchandise and brand management company. “This initiative will continue to grow and evolve thanks to the hard work from everyone here at Bravado and UMG, along with our artists across the globe.”
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Chrome Hearts, even with its luxe swashbuckling persona, is facing the economic realities of the coronavirus.
The Los Angeles-based luxury brand, known best for eccentric biker-themed jewelry and accessories favored by a long list of major celebrities, has permanently laid off 100 employees in the U.S., WWD has learned. The layoffs are thought to affect the majority of its retail employees in America.
Sources recently noted that the ongoing closures of all “nonessential” retail stores in North America and Europe, where the company has nine and four stores, respectively, were undoubtedly affecting the brand financially — it has no online business to speak of. Chrome Hearts last week filed a required notice with the State of California disclosing the layoffs and categorizing them as “permanent.” Nearly all other companies that have filed worker layoff notices, including a number of retailers, have categorized them as “temporary.”
A spokeswoman for the company said the brand does plan to reopen the stores, but, as with other businesses, it is unclear when exactly that will happen.
“While the retail landscape is challenging at this time, we have full intentions to reopen all of our stores that have been impacted,” she said. “Obviously, we’re all standing by to hear
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Maxfield L.A. Launches E-commerce
It took a pandemic for legendary Los Angeles fashion boutique Maxfield to launch e-commerce for the first time in its 50-year history.
“We changed our computer system a year ago with the idea to go into online, and we probably would have rolled it out in the fall. But faced with the virus and having zero idea when we can reopen, we gathered all the assets we could get our hands on and went for it,” Maxfield buying director Sarah Stewart told WWD.
The site launched this week with a Casablanca for New Balance sneaker drop “that sold out in two minutes,” Stewart said, explaining that her team is uploading new men’s and women’s merchandise, jewelry, gifts and antique furniture photos about three times a week. The fashion assortment includes Saint Laurent, Balenciaga, Maison Margiela, Rick Owens and Givenchy spring collection clothing, pieces from the Facetasm x Levi’s collaboration, as well as Maxfield’s edit of L.A. cool labels Amiri and Fear of God, and one-off exclusives, like a Jay Ahr hand-embroidered vintage 1969 Hermès Kelly bag for $55,000, a Mad reworked Rolex watch for $44,000 and a Rogue Bespoke roach clip for $3,895.
Stewart said the store’s loyal Instagram following (126,000) was a
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