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Redemption Donates 100 Percent of Proceeds to Coronavirus Charities

Redemption is going all-in on its fight against the coronavirus. 
The Milan-based fashion label was founded with the intention of establishing a new way of doing business. (It normally donates 50 percent of profits to charity.) Now the brand is giving 100 percent of proceeds from its online store to charities that support COVID-19 relief efforts. 
“We decided, at the moment, we needed to do something more,” Gabriele “Bebe” Moratti, Redemption’s creative director and cofounder, told WWD. “We do it because we know we can. That’s kind of our m.o. If you’re willing and able and you have the chance to do something positive for something different, then I choose to do it.” 

Redemption spring 2020. 
Courtesy

Moratti wouldn’t disclose the specific charities, but said the fashion brand will donate to four nonprofits: two in the U.S., one in France and one in Italy. Donations include profits from all collections currently available online and may extend into future seasons “depending on how dire this crisis continues to be,” he said. 
While the business model may seem a bit unorthodox (in its eight-year run Redemption has yet to turn a profit), Moratti said that was never the goal. It was about creating a more sustainable and socially

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Oprah Winfrey, Naomi Campbell and More Come Together for ‘The Call to Unite’ Livestream Event

A number of today’s biggest celebrities and influential figures are coming together for a global livestream event.
“The Call to Unite” 24-hour livestream is bringing together roughly 200 actors, musicians and public figures for an event meant to provide support to those impacted by the ongoing coronavirus crisis.
The event, which begins streaming on Friday, May 1, at 8 p.m. and concludes Saturday, May 2, at 8 p.m. EST, will offer performances, lessons and conversations meant to help those feeling isolated during the pandemic. The lengthy list of famous participants include Oprah Winfrey, Julia Roberts, Naomi Campbell, Jennifer Garner, President George W. Bush, Eva Longoria, Mandy Moore, Marie Kondo, QuestLove and Rob Lowe, among others.
The livestream is soliciting donations to provide relief to those impacted by COVID-19. Viewers will be able to submit donations directly through the livestream to GiveDirectly, which is helping lower-income people impacted by the pandemic, and Points of Light, which assists organizations and nonprofits on maximizing their relief efforts.
The livestream will be available on “The Call to Unite’s” Facebook, Twitter, YouTube, Twitch and LinkedIn pages, as well as on SiriusXM Stars channel 109. Portions of the livestream will also be available on Spotify.
“The Call to Unite” event comes

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Virtual Fashion Event Challenges – Vogue and Billy Porter are Launching the #MetGalaChallenge (TrendHunter.com)


(TrendHunter.com) With most public gatherings closed, Vogue and Billy Porter has partnered to launch the #MetGalaChallenge on social media, which is tasking individuals with staying creative during these times of…

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Joe Manganiello Shaved Off His Beard and Legitimately Looks Like a Different Person

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How Netflix Might Cast Too Hot to Handle Season 2

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And Now a Rihanna Fenty Beauty Tutorial to Lift Your Spirits

The perfect no-makeup-makeup tutorial, courtesy of the BadGal.

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Lea Michele Is Reportedly Pregnant With Her First Child

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Yeehaw Designer to the Stars Trades Glitter for Mask-Making

Kelsey Randall teaches us how to make our own no-sew versions.

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Italy to Gradually Lift Lockdown on May 4

FIRST STEP: Italy’s prime minister Giuseppe Conte on Sunday evening confirmed the lockdown in the country, first enforced on March 9, will be gradually lifted beginning May 4, when production and construction will be allowed to restart, as well as B2B operations, in compliance with safety protocols.
Another phase will kick off on May 18 when retail businesses will be allowed to reopen, as well as museums, exhibitions and libraries. Bars, restaurants, hair salons and beauty centers will reopen on June 1.
Masks will be mandatory in public places, large crowd gatherings will be forbidden and a social distancing of at least three feet will continue to be required. Conte was cautious, saying that citizens will have to learn to live with the coronavirus and that another lockdown could be necessary if signs pointed to a fresh outbreak.
As of April 26, at least 197,675 citizens in Italy have been infected, 26,644 have died, according to the Civil Protection.
A number of luxury brands have resumed activities ahead of the end of the lockdown, as reported, also for the production of protective masks and overalls. Valentino, for example, will resume activities on April 27 at its artisan laboratories and at a number of its

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Outlander‘s Sophie Skelton on Finally Finding Closure for Brianna