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Liam Payne to Perform Virtual Concert for Hugo Pre-fall Launch

Liam Payne is taking his role as ambassador for the Hugo collection seriously.
The former One Direction singer will perform a special three-song acoustic set on Sunday with special guest Rita Ora to promote the launch of the second collection of the Hugo x Liam Payne capsule. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s.
The Sunday concert, which will air at 9 a.m. EST on the Hugo Instagram channel as well as on YouTube, will feature Payne and Ora performing separately on a split screen.

Rita Ora rehearsing for Sunday’s concert. 

The capsule is the second designed by the singer who was named the ambassador for the younger-skewed Hugo line last May. The line launched in July 2019 at Berlin Fashion Week and was followed by a Bodywear collection that fall.

A look from the Hugo x Liam Payne collection. 

The sport-inspired line ranges in price from $14 for socks to $280 for sneakers and includes T-shirts, hoodies and track suits. It is intended to document Payne’s journey from teen pop star to a solo artist. The 14-piece collection introduces a new Hugo logo — Hugo93.LP — that references the year the singer was born. The logo is

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Queen of Raw Among the First to Get Funding From MIT Solve

Queen of Raw, a blockchain and AI-powered platform that pairs buyers and sellers of unused fabrics, is one of three teams that has landed funding via MIT Solve, a Massachusetts Institute of Technology initiative.
Led by cofounder and chief executive officer Stephanie Benedetto, Queen of Raw is the “2019 Circular Economy Solver.” Access Afya, a Kenya-based health-care center that caters to the urban poor, and Kinedu, an app that specializes in video-based, research-supported activities for children under age four, are also receiving funding.
With $120 billion worth of unused fabric stowed away in factories and being burned or buried, Queen of Raw works to make those sustainable materials available to people at any time and from any place. Deadstock and sustainable fabrics can be bought and sold online through its marketplace. Factories, brands and retailers post their unused fabric for resale on the platform so that purchasers can have easy access to new materials at lower price points.
Orders can vary from one yard to one million yards. The company claims to have saved more than one billion gallons of water through its efforts. With the global textile market expected to hit $1.23 trillion by 2025, less than 1 percent of material used

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I Have a Few Questions About the New Face Mask with a Drinking Hole

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Khloé Kardashian Breaks Her Silence on Rumors She’s Pregnant With Her and Tristan Thompson’s Second Baby

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HBO Max: What You Actually Should Watch on the New Streaming Service

It launches May 27 with Anna Kendrick’s rom-com anthology series and all 10 seasons of ‘Friends.’

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Emme Maribel Muñiz, J.Lo and Marc Anthony’s Daughter, Is Releasing a Children’s Book

The book was inspired by her love of sloths.

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Richard Rankin Wants to Make an Outlander Parody in Quarantine

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Le Bon Marché Goes Hippie Chic With Color Theme

RAINBOW BET: Retailers are embracing well-being trends — meant as an antidote to the coronavirus gloom — including Le Bon Marché, which plans to work a color theme with a hippie chic bent across the store starting May 16. The tony, Left Bank institution will offer tie-dye hoodies, T-shirts and bathing suits, as well as earrings — and sneakers — with a dream-catcher motif.
Channeling the original, hippie spirit, the product mix will be eclectic, but sleeker, and more modern, naturally, geared toward fashion-conscious Parisians.
Loewe’s tie-up with the fabled Paula’s Ibiza will figure prominently, with a large space on the third floor, offering clothing and accessories for men and women, while Antik Batik will draw on Mongolian vibes and Farm Rio will attempt to capture the feel of a Brazilian beach.
Jérôme Dreyfuss is selling a colorful, fringed handbag while Isabel Marant is offering feathered earrings. Aurélie Bidermann and Sylvia Toledano are two other fine jewelry labels taking part, while on the higher end, Bulgari and Tasaki are focusing on color. In the dream-catcher department, Notify offers an embroidered jean jacket or sneakers.
The department store’s food hall next door, La Grande Epicerie, will also take part, offering Bloom energy balls and Les Fleurs

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A Guide to the Retailers Reopening Amid the Coronavirus Pandemic

This month, many states will start easing stay-at-home restrictions set because of the coronavirus pandemic, permitting businesses nationwide to begin reopening their doors.
Fashion retailers have been heavily impacted by the pandemic, which has forced many to shutter their doors, furlough their staffs or reduce operations. Several companies, including J. Crew and Neiman Marcus, have filed for bankruptcy due in part to the virus.
After nearly two months of limited operations, major retailers such as Macy’s, Neiman Marcus and Saks Fifth Avenue, among others, have started implementing reopening strategies, which include resuming operations in states with relaxed restrictions, offering curbside pickup or by-appointment services.
Check back on this post, as it will be updated as news develops.
Here, WWD looks at the major U.S. retailers that have started reopening their doors.
Abercrombie & Fitch:
The fashion brand reopened an undisclosed number of locations in states that have eased stay-at-home restrictions.
American Eagle Outfitters Inc.:
The company has reopened 207 American Eagle and Aerie stores across the country. The stores will be practicing social distancing and will offer curbside and in-store pickup options.
Belk:
The department store chain reopened stores in Arkansas and South Carolina and will be operating at limited capacity. Belk also offers curbside pickup.
Bluemercury:
The beauty retailer will reopen

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Accessories Clothing

Rewiring Social Media

No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic

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