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WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

LATE SHOW: Amid serial cancellations due to the coronavirus pandemic, one major fashion event has confirmed it will hold a physical edition this year: the Hyères International Festival of Fashion and Photography will take place from Oct. 15 to 19, organizers said Wednesday.
The 35th edition of the festival was initially scheduled for April 23 to 27, but Jean-Pierre Blanc, the festival’s founder and general director, said in March that it would be postponed until October. Unlike other events that were initially postponed, and then ultimately canceled their 2020 editions, Hyères is now set to go ahead.
The program is unchanged: Jonathan Anderson will head the fashion jury of the festival; Paolo Roversi will lead the photography panel, and Hubert Barrère, artistic director of Chanel-owned embroiderer Maison Lesage, will take the lead for the accessories prize.
The accompanying exhibitions will stay open until Nov. 29 at the Villa Noailles, the modernist villa built in the Twenties that hosts the annual event, and other locations around the Mediterranean town. France partially lifted its lockdown measures on May 11, and the Villa Noailles reopened to the public on May 15.
Sponsors of the Hyères prizes include Chanel, Hermès, LVMH Moët Hennessy Louis Vuitton, Kering, Chloé, Première

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Puma Creates Collection With Gold’s Gym

WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

The pandemic might have forced Gold’s Gym into bankruptcy court, but that hasn’t stopped the fitness brand from forging ahead.
The company has teamed with Puma for the first time on a performance apparel and footwear collection intended to be worn both in the gym and on the streets.
The Puma x Gold’s Gym limited-edition collection features men’s, women’s and unisex apparel line as well as training footwear and retro-inspired apparel and accessories. That includes the LQD Cell Hydra Gold’s Gym Shoe, which features a stable, cushioned midsole, rubber outsole and lateral wrap-ups for stability.
The apparel offering includes a unisex tank featuring the Gold’s Gym logo and a removable patch at the front hem, along with DryCell technology to keep the wearer dry. There is also a hoodie with a relaxed silhouette, roomy sleeves, raw-edge detail and a vintage-inspired Gold’s Gym design. A bodysuit features an inner bra with elastic taping detail and a Puma x Gold’s Gym graphic in the center. Other pieces include cropped tops, tank tops and woven jackets and pants along with a gym bag and backpack.
The collection will retail from $40 to $100 and be sold beginning today on the Puma and Gold’s Gym e-commerce sites and

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We Know You Need A Harry Potter Marathon. All 8 Films Are Now Streaming on HBO Max.

The new streaming service launched May 27 and comes with a key to the Wizarding World.

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Virgin Hotels Dallas to Use Fashion to Dress Up Social Distancing

WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

CHECK IN, CHECK OUT FASHION: Ingenuity may be the takeaway from the pandemic for many creatives and businesses, and Virgin Hotels Dallas appears to be part of that group.
With the help of fashion consultant Kristen Cole, the property will unveil “Together Again: Reconnecting Through Fashion and Art” on Friday. The installation will feature designs by Christopher John Rogers, Rosie Assoulin, Marina Moscone and milliner Gigi Burris, among others. Cole also turned to Archive Vintage for a few finds, like an Adolfo silk skirt and blouse.
There will be 12 mannequins styled in vignettes in public spaces throughout the hotel. The mannequins will be showcased six feet apart to adhere to social distancing rules.
Located in the Dallas Design District, the Virgin Hotel’s initiative is meant to merge fashion and art, according to Cole. She selected the designers, Archive Vintage and the artists based on relationships and appreciation for their work. There is no current plan for a retail tie-in, a spokeswoman said.
As of now, the Dallas hotel is the only one of the Virgin Hotels properties that is planning this, a spokeswoman said. There will also be new works of art such as surreal fashion photographs by Manolo Campion, a graphic vinyl

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What to Know About New Streaming Service HBO Max

WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

HBO Max is the latest entrant in the increasingly crowded streaming service market, facing established players such as Netflix, Hulu and Amazon Prime Video.
HBO Max, which launches on May 27, comes from WarnerMedia and will include all HBO titles as well as original content and holds exclusive streaming rights for beloved TV shows like “Friends,” “The Big Bang Theory” and “The Fresh Prince of Bel Air.”
The new streaming service also has several upcoming projects that have already generated buzz, including a “Friends” reunion special and a reboot of the hit teen drama, “Gossip Girl.”
The launch of HBO Max comes just a month after mobile-only streaming service, Quibi, made its debut. In the last year, the industry saw the launch of other streaming services such as Apple’s Apple TV+ and Disney’s Disney+. Later this summer, NBCUniversal is slated to launch its own streaming service, called Peacock.
From the streaming service’s original content to how the coronavirus pandemic is impacting its launch, here is everything you need to know about HBO Max.
What is HBO Max? 
HBO Max is a new streaming service provided by WarnerMedia. It will offer HBO titles and movies and TV shows from WarnerMedia. The streaming service will also offer original

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DVF Looks to Reset Global Brand

WWD EXCLUSIVE: Hyères Festival Announces New Dates for 2020 Edition

While it was reported over the weekend that Diane von Furstenberg has permanently shuttered its Bruton Street flagship in London and the DVF Studio U.K. has gone into administration, it appears DVF globally looks to reset its business model. The company’s chief financial officer told WWD over the weekend, “We are continuing to invest in e-commerce and the DVF.com platform and remain committed to support our loyal customers in addition to our global network of franchise partners and wholesale accounts.”
Reached for comment Tuesday, Diane von Furstenberg said she’s not ready to discuss changes she’s planning in the U.S. business.
But there’s no question that, like all of her competitors, she’s taking a hard look at her entire retail and wholesale organization to modernize the brand for today’s rapidly changing environment.
In a WARN (Worker Adjustment and Retraining Notification) notice, it was learned that DVF laid off 28 employees on April 24 due to a plant layoff. The company is privately held.
FOR MORE STORIES: 
Diane von Furstenberg to Receive Legion d’Honneur
DVF London Store to Shut as U.K. Division Files for Administration
DVF Taps NewStore to Power Brand’s Omnichannel Operations

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