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Eton Expands Into Children’s Shirts

Eton is getting into the kids’ business.
The Swedish shirt brand has created its first collection for boys and girls, a limited-edition offering targeted to kids ages one to eight.
The brand has created shrunken-down versions of two of its most popular models: a denim shirt that was made into a dress, as well as a traditional white oxford button-down, both in the same premium cotton used in the company’s adult collection. The dress will retail for $145 and the oxford for $135. The adult version of the denim shirt sells for $185 and the oxford is $175.
”The collection was born from my own personal experience of becoming a father,” said Sebastian Dollinger, Eton’s chief creative officer. ”To be a dad to a little girl and a baby boy truly puts things into perspective and has made me realize how important it is to be a role model for them. The idea with this collection is to highlight the importance of having someone inspiring to look up to.”
A social media campaign for the launch features Dollinger and his daughter along with other Eton employees and their kids.
The shirts will be available for Father’s Day on June 12, online as well as at

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(TrendHunter.com) For its 50th anniversary issue, ESSENCE released a Naomi Campbell cover that was styled and shot by the supermodel of the 90s herself using her iPhone. For now, the days of traveling models and…

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Lingerie Companies Support Medical Workers During Coronavirus

Innerwear brands continue to support the ladies. 
But now, some brands — including Wacoal America and ThirdLove — are going one step further by donating free bras and underwear to nurses and other essential medical staff working in coronavirus hotspots the week starting May 6, or National Nurses Week. 
So far, Wacoal America has donated roughly 3,000 pieces — a combination of bras and panties — to workers in Philadelphia, Washington, D.C., and New Jersey, among other locations. Lingerie start-up ThirdLove distributed 1,000 pieces to nurses in New York and San Francisco. The brand is also offering extra discounts to members of the military and teachers through its e-commerce business. 
Mitch Kauffman, president and chief executive officer of Wacoal America, said the donations are “one way to show Wacoal’s appreciation to nurses and medical professionals fighting on the front lines of the health pandemic,” and to keep them feeling “comfortable and supported.” 
“We are all in this together,” Kauffman said. “And we appreciate all that they are doing.”
National Nurses’ Week begins May 6 and ends May 12, the birthday of Florence Nightingale, who is often called the founder of modern nursing. The event takes on a new meaning this year as the coronavirus continues

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Michelle Obama Netflix ‘Becoming’ Documentary Spotlights Her Fashion, Too

The documentary spin-off of Michelle Obama’s best-selling memoir “Becoming” hit Netflix on Wednesday. In addition to chronicling the former first lady’s 34-city book tour, family history, relationship history with husband, Barack, her circle of confidantes, and intimate encounters mentoring young people, the film also addresses her famous fashion sense.
Even before Barack Obama was elected president, Michelle made headlines for her fashion choices, choosing to wear looks by such independent American designers as Narciso Rodriguez and Thakoon Panichgul. Once in office, she put Jason Wu on the map, when she chose the young designer to make her inaugural gown, and her support of the industry continued during the two presidential terms, when she hosted a fashion education workshop at the White House. She also had the power to move lower-priced clothing from J. Crew, Talbots and Target, which she mixed into her wardrobe alongside her signature Azzedine Alaïa belts and Lanvin sneakers, inspiring women to copy her looks.
One of the first things you notice in the film is Obama’s powder blue manicure, as well as her “Becoming” nameplate necklace. Brother Craig Robinson teases her at one point about one of her wide belts. “Is that the style now?” he asks. There

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‘Like Nastya’ Six-Year-Old YouTube Star Signs IMG Deal

Anastasia Radzinskaya, the six-year-old YouTube sensation who is widely known for her “Like Nastya” channel, has a new deal with IMG.
By teaming with IMG, she becomes the youngest person that the company is working on for licensed products, an IMG spokeswoman said.
The child star and IMG have joined forces to develop a line of licensed consumer products for the youngster’s fan base. With 3.3 billion monthly views and nearly $20 million in annual advertising, the Internet star brings with her a captive audience. Partial to pink, ponytails, bright-colored bows and heart-shaped accents, Nastya and her IMG representatives are on the lookout for potential deals for toys, apparel, fashion accessories, homeware, food and beverages.
The Russian-born Radzinskaya suffers from cerebral palsy. Four years ago her parents started posting videos of her doing everyday activities to share her progress with friends and loved ones. A post about her visit to a sheep farm and a thematic children’s park with her father has garnered more than 812 million views.
The vlogger and her parents now run multiple family-friendly YouTube channels for children — “Like Nastya Show,” Like Nastya Vlog,” and “Like Nastya PRT.” She now has more than 120 million subscribers across all channels.
”Nastya” reeled in

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