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PrettyLittleThing’s #StayAtHome Campaign Earns $4.7 Million in MIV

PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.

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💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT

Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s

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Zadig & Voltaire Launch Artist Project for Mental Health

Zadig & Voltaire has mental health on its mind.
With May being Mental Health Awareness Month, the French fashion label is collaborating with artists to create custom apparel and accessories with slogans such as “Art is hope” and “Art is love.”
Zadig & Voltaire creative director Cecilia Bönström worked with artist in residence Jormi on a number of pieces from the collection including a black moto leather jacket, white long-sleeve skull T-shirt, studded handbag, camouflage scarf and white high-top sneakers.
Some pieces are direct in their hopeful messaging including T-shirts and sweatshirts that bear illustrations of hands giving the peace sign, and words like “art” and “love” while others simply pair well with the collection like camisoles, tunics and lounge pants.
Other artists slated to partner with the brand on this project include Matthew Tierney, Amanda Wachob, Archie Coates, Jeff Franklin of Play Lab, Benjamin Millepied and the L.A. Dance Project, and Jormi Graterol, the Venezuelan street artist nicknamed “The Graffiti Queen.”
Proceeds from the collection series will benefit a charity of the artist’s choosing or the National Alliance of Mental Illness, Zadig & Voltaire’s partner for the project, that is currently raising awareness and funds for mental health during and post COVID-19.

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Clothing Luxury

Luxury Exclusive Collared Shirts – Prada Adds the Highly Exclusive May Shirt to Its Time Capsule (TrendHunter.com)


(TrendHunter.com) Luxury fashion house Prada announced its Time Capsule selection of shirt launches earlier this year and the latest to join is the May shirt. The most notable element of the top is the exclusivity of…

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Clothing

PGA Cancels August Trade Show in Las Vegas

Count PGA as the latest trade show to cancel as a result of the coronavirus pandemic.
On Wednesday afternoon, the organization said it will forego the PGA Fashion & Demo Experience, scheduled for Aug. 18 and 19 at the Venetian Resort in Las Vegas, and will instead “facilitate business connections through a series of digital programs” starting in June and continuing throughout the year. Plans for its larger PGA Merchandise Show, slated for Jan. 26 to 29, 2021 at the Orange County Convention Center in Orlando, are still on track, the PGA said.
“Our top priority is to ensure the health and safety of the golf community at PGA Show events. We are simultaneously steadfast in our dedication to help support the golf industry right now,” said PGA Golf Exhibitions event vice president Marc Simon. “In partnership with the PGA of America, we will introduce details soon regarding a number of virtual and digital options to help connect and reengage the golf industry, and support PGA Professionals, attendees, exhibitors and associations.”
“We are thankful to the PGA of America and industry partners for providing key insights and guidance, as well as to the Southwest PGA Section and the Venetian for their ongoing support,”

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Norma Kamali: Be Yourself, Against All Odds

“Because I didn’t have anything to fall back on, I had to figure out how to make it work,” said Norma Kamali, speaking at FIT’s Hue Live! event Tuesday night about her 53-year career.
“And it wasn’t easy for sure. It took 14 years before anybody outside of the underground, cult-y group of people knew who I was and what I was doing. It took a long time to get to a certain point because I decided to be independent,” said Kamali.
The designer, who graduated from FIT in 1965 with a degree in illustration, was interviewed virtually by Alex Joseph, managing editor of Hue, FIT’s magazine. Topics ranged from fashion shows and gender-fluid clothing to Farrah Fawcett, the pandemic, and an offshore manufacturing proposition.
In the past, Kamali has said she never wanted to be the richest or most famous designer.
“You have to make a decision about what’s important to you. Living a creative life was for sure very important to me,” said the 74-year-old designer, who’s best known for her sleeping bag coat, parachute collection, body-conscious clothes and daring swimwear. She understood that may not mean she’d make a lot of money or be the most famous designer. She never cared

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