FASHION’S LEADING ROLE: Knowing that fashion and film have proven to be a winning combination, the Fashion Group International has partnered with New York Women in Film and Television for a few events and film screenings.
Their collaboration will launch Tuesday with a webinar about the art of filmmaking and science of marketing in fashion films and how they are essential branding tools for fashion and lifestyle brands. “Dressed” documentary director David Swajeski will moderate the discussion. Artistix Fashion’s Andy Hilfiger, Vimeo’s Ina Pira and Matte Projects’ Matthew Rowean will share their thoughts during “The Art and Science of Fashion in Film” panel.
In time for Memorial Day weekend, the FGI and NYWIFT Film Series will be introduced Friday. The films will be selected by both organizations with input from members. “The films will reflect the symbiotic relationship between the fashion and film industries with an eye toward our storied history as well as future opportunities,” said FGI’s president and chief executive officer Maryanne Grisz.
With a background in filmmaking, Grisz has been a member of NYWIFT. She met with NYWIFT’s e executive director Cynthia Lopez to discuss the intersection of fashion and film. The partnership sprang from that in celebration of the
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