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Chanel Takes Miami, With Help From Pharrell Williams and Marion Cotillard

MIAMI — From Monaco to the Magic City.

Chanel touched down in Miami, Florida, this past weekend, staging a replica of its 2022 cruise collection, first seen last May in Monaco. Taking over the Faena hotel, models walked beachside while guests looked on from a cluster of chic red cabanas and two-tone parasols nestled on the white pebbled sand.

Held Friday night just as the sun was setting, the turquoise water and moody sky — there was a touch of rain as the models closed the show — served as a powerful backdrop, illuminating the collection inspired by the luxury and pop culture allure of the tiny European principality.

It’s been 14 years since Karl Lagerfeld staged a legendary runway show in Miami, and Virginie Viard, creative director of the French luxury brand since Lagerfeld’s death, returned with her latest cruise offering of sequined all-in-one mechanic’s overalls, crisp tennis whites and swimsuit-and-tight combos. Cruise collections are core to the DNA of the brand, having been invented by Coco Chanel in 1919 when she decided to showcase her line outside the Paris fashion schedule.

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