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Puma Creates Collection With Gold’s Gym

Puma Creates Collection With Gold’s Gym

The pandemic might have forced Gold’s Gym into bankruptcy court, but that hasn’t stopped the fitness brand from forging ahead.
The company has teamed with Puma for the first time on a performance apparel and footwear collection intended to be worn both in the gym and on the streets.
The Puma x Gold’s Gym limited-edition collection features men’s, women’s and unisex apparel line as well as training footwear and retro-inspired apparel and accessories. That includes the LQD Cell Hydra Gold’s Gym Shoe, which features a stable, cushioned midsole, rubber outsole and lateral wrap-ups for stability.
The apparel offering includes a unisex tank featuring the Gold’s Gym logo and a removable patch at the front hem, along with DryCell technology to keep the wearer dry. There is also a hoodie with a relaxed silhouette, roomy sleeves, raw-edge detail and a vintage-inspired Gold’s Gym design. A bodysuit features an inner bra with elastic taping detail and a Puma x Gold’s Gym graphic in the center. Other pieces include cropped tops, tank tops and woven jackets and pants along with a gym bag and backpack.
The collection will retail from $40 to $100 and be sold beginning today on the Puma and Gold’s Gym e-commerce sites and

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Virgin Hotels Dallas to Use Fashion to Dress Up Social Distancing

Puma Creates Collection With Gold’s Gym

CHECK IN, CHECK OUT FASHION: Ingenuity may be the takeaway from the pandemic for many creatives and businesses, and Virgin Hotels Dallas appears to be part of that group.
With the help of fashion consultant Kristen Cole, the property will unveil “Together Again: Reconnecting Through Fashion and Art” on Friday. The installation will feature designs by Christopher John Rogers, Rosie Assoulin, Marina Moscone and milliner Gigi Burris, among others. Cole also turned to Archive Vintage for a few finds, like an Adolfo silk skirt and blouse.
There will be 12 mannequins styled in vignettes in public spaces throughout the hotel. The mannequins will be showcased six feet apart to adhere to social distancing rules.
Located in the Dallas Design District, the Virgin Hotel’s initiative is meant to merge fashion and art, according to Cole. She selected the designers, Archive Vintage and the artists based on relationships and appreciation for their work. There is no current plan for a retail tie-in, a spokeswoman said.
As of now, the Dallas hotel is the only one of the Virgin Hotels properties that is planning this, a spokeswoman said. There will also be new works of art such as surreal fashion photographs by Manolo Campion, a graphic vinyl

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What to Know About New Streaming Service HBO Max

Puma Creates Collection With Gold’s Gym

HBO Max is the latest entrant in the increasingly crowded streaming service market, facing established players such as Netflix, Hulu and Amazon Prime Video.
HBO Max, which launches on May 27, comes from WarnerMedia and will include all HBO titles as well as original content and holds exclusive streaming rights for beloved TV shows like “Friends,” “The Big Bang Theory” and “The Fresh Prince of Bel Air.”
The new streaming service also has several upcoming projects that have already generated buzz, including a “Friends” reunion special and a reboot of the hit teen drama, “Gossip Girl.”
The launch of HBO Max comes just a month after mobile-only streaming service, Quibi, made its debut. In the last year, the industry saw the launch of other streaming services such as Apple’s Apple TV+ and Disney’s Disney+. Later this summer, NBCUniversal is slated to launch its own streaming service, called Peacock.
From the streaming service’s original content to how the coronavirus pandemic is impacting its launch, here is everything you need to know about HBO Max.
What is HBO Max? 
HBO Max is a new streaming service provided by WarnerMedia. It will offer HBO titles and movies and TV shows from WarnerMedia. The streaming service will also offer original

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DVF Looks to Reset Global Brand

Puma Creates Collection With Gold’s Gym

While it was reported over the weekend that Diane von Furstenberg has permanently shuttered its Bruton Street flagship in London and the DVF Studio U.K. has gone into administration, it appears DVF globally looks to reset its business model. The company’s chief financial officer told WWD over the weekend, “We are continuing to invest in e-commerce and the DVF.com platform and remain committed to support our loyal customers in addition to our global network of franchise partners and wholesale accounts.”
Reached for comment Tuesday, Diane von Furstenberg said she’s not ready to discuss changes she’s planning in the U.S. business.
But there’s no question that, like all of her competitors, she’s taking a hard look at her entire retail and wholesale organization to modernize the brand for today’s rapidly changing environment.
In a WARN (Worker Adjustment and Retraining Notification) notice, it was learned that DVF laid off 28 employees on April 24 due to a plant layoff. The company is privately held.
FOR MORE STORIES: 
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DVF Taps NewStore to Power Brand’s Omnichannel Operations

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Italy’s Camera Della Moda Extends Support to Young Designers       

Puma Creates Collection With Gold’s Gym

Camera Nazionale della Moda Italiana, or CNMI, is further improving its “#TogetherForTomorrow,” initiative launched last month to support Italy’s new generations of designers and small fashion businesses.
Implemented by the Camera Moda Fashion Trust nonprofit arm dedicated to tutoring and mentoring young talents, the project did not only aim at raising funds to financially help emerging designers impacted by the COVID-19 pandemic, but also offer shared knowledge and expertise to help them sustain their businesses.
The initiative will further help fresh talents in securing public and bank funds and loans, as well as in sealing deals with online platforms to sell their spring 2020 collections, whose sales have been impacted by the lockdown measures implemented across countries. The CNMI also stressed it will enable these brands to expand in strategic markets such as China.
Further promoting a sense of community, Italy’s fashion governing body has involved its members, asking them to support emerging brands in carrying out production and communication activities and by making donations to the Camera Moda Fashion Trust.
The initiative is part of the “Italia, we are with you” wider solidarity project, which was launched in March and raised 3 million euros thanks to the donation of the association’s member brands,

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