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Although the coronavirus pandemic has canceled virtually all in-person Pride Month events, fashion and beauty brands are continuing their commitments to give back and support the LGBTQ+ community.
Several brands are creating rainbow-themed Pride collections to donate proceeds to global organizations supporting the LGBTQ+ community, including GLAAD, the Trevor Project and the It Gets Better Project.
Others are launching larger initiatives to highlight the importance of Pride Month, including makeup brand NYX, which is hosting a virtual Pride March on Instagram, and activewear brand Under Armour, which is offering a grant program to aid LGBTQ+-focused nonprofits that are impacted by COVID-19.
Here, WWD looks at 20 fashion and beauty brands that are giving back for Pride Month 2020.
1. ASOS

Styles from Asos’ Pride Month collection. 

Asos is teaming with GLAAD for the fourth year in a row to collaborate on a Pride-themed collection. This year’s collection centers on the theme of unity, with several graphic T-shirts sporting the word in a rainbow colorway. Other pieces include button-up tops, shorts and sweatshirts ranging in price from $29 to $69. All proceeds from the collection will benefit GLAAD.
2. Banana Republic

A style from Banana Republic’s Pride collection. 
Aurelie Graillot Studio

Banana Republic is launching a capsule collection of rainbow-themed

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PARIS  — Signaling intentions to continue seeking to cultivate an inclusive working environment, Kering issued a statement Friday expressing support for the LGBTQIA+ community, relaying the message at the outset of Pride month.
Pride month kicks off in June amid rising concern that respect for diversity could fall by the wayside in an environment of deep economic and social upheaval due to the coronavirus pandemic. 
The luxury goods group’s comments indicate the topic will remain a priority for the company.
“At Kering, we believe that diversity and equality are key pillars of a sustainable and creative company. We have a continued commitment to foster and maintain a supportive and inclusive work environment for all our employees around the world, including our LGBTQIA+ community,” said Béatrice Lazat, the group’s chief people officer. 
Kering listed a number of measures it has taken to promote inclusivity, including its group-wide family leave policy for new parents, signing a Friends of the Court brief in the U.S. calling for civil rights for LGBTQ communities, and setting up an internal group dubbed “ALL” that focuses on raising awareness on LGBTQIA+ issues both inside the company and externally, in the U.S., Brazil, Qatar, Italy, France, the U.K. and Australia. 
The luxury company also

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As the COVID-19 pandemic continues to impact the fashion industry and its 1.8 million workers, Afterpay said this week that it is teaming with two organizations to help those in need. The “buy now, pay later,” solution provider said the goal is to help industry entrepreneurs and businesses as well as individuals “rebound from the virus impact.” Afterpay said it was partnering with ​A Common Thread​, a philanthropic effort involving Vogue and the CFDA, and ​Baby2Baby​, “which provides children living in poverty with diapers, clothing and all the basic necessities that every child deserves,” Afterpay said in a statement.
Afterpay’s initiative allows shoppers who use Afterpay “to ‘top-up’ their purchases by adding a $1 donation” to ​A Common Thread​ and ​Baby2Baby,” the company said, adding that these two organization are the “top-up” program’s initial launch partners. Separately, Afterpay said it has also committed to “donating more than $200,000 to several COVID-19 related charities around the world, including ​A Common Thread​ and ​Baby2Baby.”
Afterpay said it choose these two organizations for the launch of its program because of “their strong contributions to helping our community recover from this challenging economic climate.” Afterpay said grants that are made by A Common Thread​ are being

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