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Kim Kardashian is changing things up with her KKW Beauty brand.
The reality TV star-turned-entrepreneur revealed on Instagram on Tuesday that she is shutting down her cosmetics brand on Aug. 1 and will be rebranding.
“On August 1st at midnight we will be shutting down the KKWBeauty.com site so that we can come back to you under a completely new brand with new formulas that are more modern, innovative and packaged in an elevated and sustainable new look,” read a statement from Kardashian West. “I’m excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned.”

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A source close to Kardashian West and KKW Beauty confirmed that the she is not rebranding to drop the “W” from the brand’s name despite filing for divorce from Kanye West earlier this year.
“Kim is still Kim Kardashian West and has not changed her legal name,” the source said. “The rebrand has been in the works for some time. Kanye actually helped Kim come up with the new name, the packaging, the formulas and even the shopping experience

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The fall 2021 Louis Vuitton men’s collection by Virgil Abloh has spawned a spin off — and it will be brought to life by South Korean boy band BTS, WWD has learned.
The French luxury brand plans to unveil the collection, which includes 34 new looks and seven from the original range that was unveiled last January, via a film that will debut on its website today at noon CET. The centerpiece of the online reveal will be an appearance by BTS, who signed on as Vuitton ambassadors last April with a promise of “exciting projects” to come.
Each member of the supergroup will wear one look in the film by Korean director Jeon Go-woon.
“The film stages a conversation between space, movement and global connectivity central to our moment in time, and explores the city of Seoul through the lens of diversity,” according to Vuitton, noting that the soundtrack will feature an original score by CIFIKA, Kim Kate and Net Gala.
“Seoul has such a unique energy and BTS embody this vibe completely,” Abloh said. “They add their spin to the collection, make it their own and take it to new heights.”
Abloh, men’s artistic director at Vuitton, initiated an itinerant model of fashion

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