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FOR KIDS’ SAKE: Loewe is pitching in to the global effort to fight the coronavirus.
In a joint statement, Loewe chief executive officer Pascale Lepoivre and artistic director Jonathan Anderson said the brand would donate 100,000 surgical masks to the Spanish Red Cross. In addition, it is making nonsurgical masks at its factory in Getafe, Spain, for volunteer workers, Loewe employees and their families.
The Spanish luxury house, which is owned by LVMH Moët Hennessy Louis Vuitton, will also donate a portion of the proceeds from its upcoming Paula’s Ibiza capsule collection to educational projects, starting with an initial gift of 500,000 euros.
For its fourth collection with Paula’s, a former Ibiza institution founded by Armin Heinemann and Stuart Rudnick in the Seventies, Loewe will donate 40 euros for every product sold between May and August in Loewe stores and on its web site.
“To achieve this, Loewe is collaborating with Plataforma de Infancia — a Spanish alliance of social organizations that works to protect children and adolescents’ rights — to launch a series of educational programs this summer in Spain which aims to reduce inequality and school dropouts,” Lepoivre and Anderson said.
Loewe is the latest LVMH brand to pitch in to the effort

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FAMILY AFFAIR: Mytheresa.com has joined forces with Brunello Cucinelli for an exclusive capsule collection that launches online this week.
The capsule will span men’s, women’s and kids’ wear — marking the first time the luxury German retailer has worked with a brand on a cross-category family collection.
The 64-piece line of luxury basics includes tailoring, shirtdresses, knits and matching children’s items, all done in a natural color palette and featuring organic materials like linen, to reflect the Italian house’s love of nature.
Prices start at $190 for the kids’ wear pieces and go up to $4,495 for women’s wear items.
The launch will be accompanied by a campaign that features a family eating and drinking around the kitchen table, dressed in the striped knits and loose shirts of the capsule.
“The collaboration collection highlights values that are very important to us, and is the perfect example of the relationship of profound esteem and respect that unites us [with Mytheresa],” said the house’s brand and media relations manager Carolina Cucinelli.
Mytheresa has been forging ahead amid the COVID-19 lockdown, servicing customers and releasing a number of exclusive collections. Prior to the Cucinelli launch, it partnered with footwear designer of the moment Amina Muaddi, on an exclusive, Eighties-themed

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LONDON — Zhou Dongyu, an acclaimed young actress, is the new face of Victoria’s Secret in China.
Having won recognition at events such as the Asian Film Awards, Hong Kong Film Awards and Taiwan’s Golden Horse Awards almost every year since her debut in Zhang Yimou’s film “Under the Hawthorn Tree” at age 19, Zhou is considered the leading serious actress of her generation. She is also known for her girl-next-door appeal, and stylish fashion looks on the red carpets.
Her slender figure is not what people would usually associate with the word sexy, but Zhou, who is also the face of Burberry in China, begs to differ.
“In my definition, being sexy is a comfortable and nonconforming natural state,” the actress said. “When I first entered the business, everyone felt that I was inconspicuous. I also felt very sad at that time, yes, but then slowly I proved myself through my own efforts, living hard every day, studying hard, loving myself. Slowly I feel that I really feel sexy from the inside out.”

Zhou Dongyu is the new face of Victoria’s Secret in China. 
Courtesy Photo

This appointment marks a departure for the company’s famous Angel approach and a new effort to raise its brand awareness

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