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DRINK UP: Through an exclusive licensing deal with IMG, AB InBev will be reaching out to consumers in Europe and the Middle East beyond beer bottles.
The multiyear partnership has been put in place to line up licensed products including fashion ones for Budweiser, Stella Artois, Beck’s, Leffe and other brands. In addition to beer-branded apparel, drinkers and teetotalers alike may have the option of buying licensed food and home and garden products from their favorite beer labels.
The focus on Europe is in line with the conglomerate’s heritage. Anheuser-Busch InBev is the world’s leading brewer. Based in Leuven, Belgium, the company has about 175,000 employees around the globe, including 12,000 in Europe. In addition to its Global Innovation Center in its home city, AB InBev has offices and breweries in 18 European Union member states.
AB InBev has had a bumpy few months financially, as bars, clubs and restaurants shut down due to the pandemic. First-quarter core profit was $3.95 billion, representing a 13.7 percent drop compared to last year. Despite its global volume declining by 32 percent in April, company brass recently pointed to green shoots of a recovery in China and South Korea, where businesses are reopening.
As the shutdown has

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DIGITAL DEMOCRATIC SHOW: Marimekko is going digital this spring.
Since 1992, the Finnish brand has feted the beginning of the warm season with an open-air fashion show at the Esplanadi Park in Helsinki. Due to the current situation, the brand decided to transform the show into a digital event, with a little help from its fans.
Marimekko is asking its followers to film their own runway show wearing an outfit from the brand and the digital content will be reposted on Friday on the label’s Instagram account creating a collective, democratic fashion show.
“In these exceptional and uncertain circumstances, we at Marimekko see our mission to bring joy to the everyday lives of people as more meaningful than ever,” said Marimekko president and chief executive officer Tiina Alahuhta-Kasko. “To safeguard the health and safety of our customers and personnel, we naturally will not be arranging the traditional summer fashion show in the Esplanadi park this year, but we still want to come together with our community to find some joy and positivity amidst this unusual time. We are constantly inspired by our community and are very excited to invite everyone to participate in this inclusive runway from the safety of their homes.”
In keeping with the

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