Category: Uncategorized
ON TARGET: Gamers will be able to take their addiction of “Assassin’s Creed” and Tom Clancy’s “Rainbow Six Siege” to a new degree, since signature apparel and other categories are on the horizon for Europe and Asia.
As an indicator of e-sports’ increasing popularity, Ubisoft, a creator, publisher and distributor of interactive entertainment and services, has signed a deal with IMG to be the first exclusive licensing agency for both game franchises in Europe and Asia.
The lack of any major, minor or collegiate sports events has only accelerated interest in e-sports.
“Assassin’s Creed” has more than 100 million unique players due partially to the releases of 16 games over the past 10 years. With a healthy licensing program, the brand aims to expand into new regions and categories.
Tom Clancy’s “Rainbow Six Siege,” an online tactical shooter video game, has 55 million players around the globe and 145 million hours of e-sports content watched since the first “Rainbow Six Pro League” debuted four years ago. International events have helped to bolster viewership and engagement.
In addition to apparel, both game franchises are planning to develop licensed consumer goods for tech items, accessories, toys, home decor, stationery and experiences. IMG plans to leverage its strengths
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It launches May 27 with Anna Kendrick’s rom-com anthology series and all 10 seasons of ‘Friends.’
The book was inspired by her love of sloths.
GOLDEN GIFT: Closed is betting on the increasing self-gifting trend among female consumers after months of confinement.
The indie denim contemporary brand launched a capsule collection of demi-fine jewelry in partnership with Berlin-based label Maximova.
The capsule called Clsd x Mxmv marks Closed’s foray into the category, with a range of nine jewelry pieces in gold vermeil handmade in Germany and designed by jeweler Dari Maximova.
“At Closed we love collaborating with brands which produce products we love, but where we are missing the expertise to do it ourselves. Dari is such an inspiring, lively and creative person and her jewelry feels very organic. Her approach and her local production made her a perfect partner for a collaboration,” said Gordon Giers, one of the three owners of Closed.
Maximova was inspired by nature for the lineup, which features charms in the shapes of leaves, buds and twigs hanging from paper-clip chain necklaces and a matching bracelet. Earrings, too, come in similar shapes, sometimes hanging from irregular hoops.
Retailing at between 115 euros and 255 euros, the collection is available exclusively on Closed’s online store, at select flagships and on Maximova’s e-commerce.
Inspired by her Bulgarian upbringing and the travels she made as a model, Maximova founded
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TAKE ME HOME: Sézane is bringing its covetable brand of French chic to the home.
The digital-native fashion brand, founded in 2013, has introduced a new lifestyle range called La Maison Sézane “to bring some magic to our homes, when we may need it most,” the company said in a statement Tuesday.
The collection channels the same vintage-inspired aesthetic as its ready-to-wear and accessories: think hand-painted crockery and vases made out of recycled glass. Limited-edition mugs are hand-painted with Italian phrases.
Items from Sézane’s new lifestyle range.
Photographed by Herve Goluza/Courtesy of Sézane
Founder Morgane Sézalory said the prints hand-drawn by Argentine artist Maia Bunge, a regular collaborator of the brand, were designed to create a “Parisian-inspired oasis” — a timely proposition as consumers emerge out of coronavirus lockdowns keen to improve their homes.
Sézane has collaborated with French homewares e-store Beldy, known for its Berber-inspired designs, on velvet cushions, and with paper goods brand Hôtel Magique on floral wallpaper.
Its in-house wallpaper, available in several colorways at 45 euros a roll, sold out instantly when it was made available for preorder on Sunday morning, the brand said on its Instagram site.
Items from Sézane’s new lifestyle range.
Photographed by Herve Goluza/Courtesy of Sézane
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