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Lingerie Companies Support Medical Workers During Coronavirus

Innerwear brands continue to support the ladies. 
But now, some brands — including Wacoal America and ThirdLove — are going one step further by donating free bras and underwear to nurses and other essential medical staff working in coronavirus hotspots the week starting May 6, or National Nurses Week. 
So far, Wacoal America has donated roughly 3,000 pieces — a combination of bras and panties — to workers in Philadelphia, Washington, D.C., and New Jersey, among other locations. Lingerie start-up ThirdLove distributed 1,000 pieces to nurses in New York and San Francisco. The brand is also offering extra discounts to members of the military and teachers through its e-commerce business. 
Mitch Kauffman, president and chief executive officer of Wacoal America, said the donations are “one way to show Wacoal’s appreciation to nurses and medical professionals fighting on the front lines of the health pandemic,” and to keep them feeling “comfortable and supported.” 
“We are all in this together,” Kauffman said. “And we appreciate all that they are doing.”
National Nurses’ Week begins May 6 and ends May 12, the birthday of Florence Nightingale, who is often called the founder of modern nursing. The event takes on a new meaning this year as the coronavirus continues

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Meghan Markle, Prince Charles Say ‘Happy Birthday’ to Archie Harrison Mountbatten-Windsor

FRESH PRINCE OF L.A.: What a difference a year makes: The youngest member of Britain’s royal family, Archie Mountbatten-Windsor, turns one today. Over the past 12 months he’s already lived on the grounds of his great-grandmother’s Windsor Castle estate; in western Canada and in Los Angeles with his parents.
On Wednesday, Archie’s parents released a video showing them reading aloud to Archie from one of his favorite books, “Duck! Rabbit!.” The video, posted on the Save the Children’s Instagram account, is meant to raise funds for the charity’s coronavirus campaign with the hashtag SaveWithStories.

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“Duck! Rabbit!” with Meghan, The Duchess of Sussex (and Harry, The Duke of Sussex behind the camera), read to their son Archie for his 1st birthday. Happy Birthday, Archie! . Thank you #DuchessMeghan for helping us to raise urgent funds for our coronavirus appeal by reading “Duck! Rabbit” by @akrfoundation, illustrated by @tlichtenheld (published by @chroniclekidsbooks). . As the world grapples with the coronavirus pandemic, children’s lives are being turned upside down. By donating to Save with Stories, you can support the most vulnerable families in the UK and around the world by helping to provide early learning packs,

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Sonia Rykiel Owners to Wake Up Brand Via Social Media

Their purchase has just been finalized, and Sonia Rykiel’s new owners are starting with social media as they set out to breathe new life into the label, which has been shuttered since last July. 
“In this current context, we wish to focus and mobilize our efforts on the reopening of the brand’s social media that already have a large community,” said Eric Dayan and Michael Dayan, citing the historic label’s 450,000 Instagram followers, 140,000-strong Twitter following and 90,000 Facebook followers.
“We want to share the messages of support we have received for the brand, and convey its uniting and inspiring key values,” the brothers said in a joint statement. The siblings have experience in retail and online commerce as founding members of Showroomprive.com, an online private sales business for branded goods that started in 2006. 
Stressing interest in preserving the brand’s heritage while focusing on modernity and creativity, the brothers hope to revive the house through their purchase of the intellectual rights of Sonia Rykiel and Rykiel Homme as well the sister line, Sonia by Sonia Rykiel, encompassing fashion, fragrance, beauty and lifestyle categories. The Dayans said the coronavirus crisis has caused them to postpone presenting details of their relaunch plans, but noted

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‘Like Nastya’ Six-Year-Old YouTube Star Signs IMG Deal

Anastasia Radzinskaya, the six-year-old YouTube sensation who is widely known for her “Like Nastya” channel, has a new deal with IMG.
By teaming with IMG, she becomes the youngest person that the company is working on for licensed products, an IMG spokeswoman said.
The child star and IMG have joined forces to develop a line of licensed consumer products for the youngster’s fan base. With 3.3 billion monthly views and nearly $20 million in annual advertising, the Internet star brings with her a captive audience. Partial to pink, ponytails, bright-colored bows and heart-shaped accents, Nastya and her IMG representatives are on the lookout for potential deals for toys, apparel, fashion accessories, homeware, food and beverages.
The Russian-born Radzinskaya suffers from cerebral palsy. Four years ago her parents started posting videos of her doing everyday activities to share her progress with friends and loved ones. A post about her visit to a sheep farm and a thematic children’s park with her father has garnered more than 812 million views.
The vlogger and her parents now run multiple family-friendly YouTube channels for children — “Like Nastya Show,” Like Nastya Vlog,” and “Like Nastya PRT.” She now has more than 120 million subscribers across all channels.
”Nastya” reeled in

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Michelle Obama Netflix ‘Becoming’ Documentary Spotlights Her Fashion, Too

The documentary spin-off of Michelle Obama’s best-selling memoir “Becoming” hit Netflix on Wednesday. In addition to chronicling the former first lady’s 34-city book tour, family history, relationship history with husband, Barack, her circle of confidantes, and intimate encounters mentoring young people, the film also addresses her famous fashion sense.
Even before Barack Obama was elected president, Michelle made headlines for her fashion choices, choosing to wear looks by such independent American designers as Narciso Rodriguez and Thakoon Panichgul. Once in office, she put Jason Wu on the map, when she chose the young designer to make her inaugural gown, and her support of the industry continued during the two presidential terms, when she hosted a fashion education workshop at the White House. She also had the power to move lower-priced clothing from J. Crew, Talbots and Target, which she mixed into her wardrobe alongside her signature Azzedine Alaïa belts and Lanvin sneakers, inspiring women to copy her looks.
One of the first things you notice in the film is Obama’s powder blue manicure, as well as her “Becoming” nameplate necklace. Brother Craig Robinson teases her at one point about one of her wide belts. “Is that the style now?” he asks. There

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Lululemon’s Sweatlife Picks Up Steam in Hong Kong

Lululemon Athletica continues to buck the trend. 
Last week, the athletic apparel and accessories maker opened a new store in Hong Kong, even as many retailers in North America and Europe remain closed over concerns about the coronavirus — including Lululemon. 
“There is considerable work under way across the business to respond to the current situation,” Lululemon chief executive officer Calvin McDonald said on the company’s March 26 conference call with analysts. “We will do our best to open our stores as soon as possible when the recovery begins and will approach this market-by-market based upon the latest information.
“The underlying health of our business is strong, which provides us with many levers to successfully manage through this period,” McDonald continued. “We’re confident in our abilities to navigate the near term while working to realize the opportunities over the longer term. In addition, we have early learnings from China, which show us that our business will bounce back.”
During the March call, McDonald said all stores in China, with the exception of the unit in Wuhan, China — where the virus is believed to have originated — had reopened. (The Wuhan store has since reopened.) Stores in North America and Europe, meanwhile, have been closed

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Parsons Launches Podcast Series for Master’s Program, Public

As students transition from the classroom to virtual learning, Parsons School of Design has launched a Retail Revolution podcast that features weekly episodes with experts from a variety of fields offering insights and perspectives on how retailers can weather the coronavirus crisis.
New episodes of the podcast, which is housed on its own web site as well as on Instagram, Apple Podcasts, Stitcher, TuneIn and Spotify, will air twice a week. So far, episodes have featured Meisha Brown, vice president of department stores for Kering Eyewear; Brandon Roe, marketer and author, and Noam Levavi, chief executive officer of ByondXR.
Producer Joshua Williams, associate director of the master’s program at Parsons, said the school is currently recording new interviews that will be aired soon. Guests will include Donald Rattner, architect and space design expert, and Xiafeng, an e-commerce and digital engagement executive. It is hosted by Christopher Lacy, a customer experience and operations executive who has worked for brands including Giorgio Armani, Hugo Boss and Gucci.
“What started out as a podcast to help facilitate our course going from onsite to online, is now turning into its own entity,” said Williams. “We will continue to release new episodes on Tuesdays and Thursdays through June,

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Tom Ford Writes CFDA Members

A LETTER FROM THE CHAIRMAN: When Tom Ford accepted the post of chairman of the Council of Fashion Designers last year, he knew it was a big job through which he would have to address complicated issues. He could have had no idea just how big and how complicated.
On Monday afternoon, Ford sent a letter to the CFDA membership in which he addressed the coronavirus impact of the industry. “The challenges we are experiencing truly are unprecedented.” Ford wrote. He said that part of the CFDA’s mission now is to provide information and support “to ensure that as many businesses survive this pandemic as possible.”
Ford noted that A Common Thread, the CFDA-Vogue fundraising effort to benefit businesses impacted by the COVID-19 shutdown, has raised $4.2 million — and has received a whopping 1,000-plus applications for those funds. While he did not indicate in what amounts or to how many recipients the money will be allotted, he said that payments would commence later this month. “We know we cannot save everyone, but our hope is to help businesses survive the immediate and in turn be positioned for future survival,” he said.
Ford noted that as the economy begins to open up, companies will have

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Katy Perry, Lil Nas X, Rita Ora to Perform at Shein’s Virtual Concert

Katy Perry, Lil Nas X, Rita Ora and Doja Cat are uniting to perform at a virtual festival hosted by fast-fashion e-commerce brand Shein.
The digital event, which will also feature appearances by model Hailey Bieber, internet personality Lele Pons and actresses Yara Shahidi of “Grown-ish” and Madelaine Petsch of “Riverdale,” is being held on May 9 to benefit the solidarity response fund, launched by the United Nations Foundation to support the World Health Organization and its partners UNICEF and the Coalition for Epidemic Preparedness Innovations in the fight against the coronavirus pandemic. The four-hour-long affair, hosted by TV personality Erin Lim and dancer Sheela Awe, will be streamed exclusively through the retailer’s free app at 1 p.m. PST/4 p.m. ET.
“Shein has been donating hundreds of thousands of masks globally for a couple months now,” shared exclusively George Chiao, head of business development and partnerships at Shein’s U.S. marketing agency, FMMG. The company has committed a $100,000 donation to the fund. “Given that the Shein app has sophisticated technologies to host a streaming event and that the brand has such a large audience globally, the brand decided to expand on their charitable efforts and create the Shein Together virtual event concept.”

T-shirts,

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Everything You Need to Know About the First Virtual Met Gala

The first Monday in May is changing shape thanks to the coronavirus pandemic.
For the first time in its 72-year history, the Met Gala is going virtual after having been postponed indefinitely due to the pandemic. This year’s edition was set to be held around the “About Time: Fashion and Duration” theme and as the Metropolitan Museum of Art is celebrating its 150-year anniversary.
Nonetheless, the gala is still going forward in a new way with “A Moment With the Met,” a YouTube livestream hosted by Vogue Magazine that offers a preview of this year’s upcoming costume exhibit plus a look back to some of the most memorable Met Gala red carpet moments of all time.
From how to watch the livestream to how to participate in the Met Gala challenge, here is everything you need to know about this year’s virtual Met Gala.
When and where is the virtual Met Gala?
The virtual Met Gala takes place on Monday at 6 p.m. It will be livestreamed on Vogue’s YouTube channel.
What will happen during the virtual Met Gala livestream?
The livestream will look back at the most memorable Met Gala red-carpet moments of all time, likely highlighting fashion moments of stars like Rihanna, Sarah Jessica Parker,

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