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Luxury Social Media Campaigns – Gucci is One of the First to Use Snapchat’s Shoppable AR Option (TrendHunter.com)


(TrendHunter.com) Shoppable AR—that is, Shoppable Augmented Reality—is truthfully the digital retail model of the future. While some consumers are reluctant to buy goods online because they can’t try them on,…

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Shoppable Luxury Videos – Instagram Taps Celine Dion for Its First In-App Shopping Campaign (TrendHunter.com)


(TrendHunter.com) Last year, Instagram launched an in-app shopping campaign that featured Celine Dion. The video showcases the Canadian singer scrolling through “a curated selection of clothing items and…

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Here’s The Nordstrom’s Anniversary Sale Beauty Deal of the Day

Nordstrom is taking 50 percent off a selection of best-selling brands each day of the sale for that day only.

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Get to Know: Supriya Lele

A look from spring 2020. 
Jamie Hawkesworth

Sensual yet playful are the moods that Supriya Lele’s eponymous label exudes. The young designer’s brand is a reflection of her Indian and British heritage, with a twist on minimalism. Her sheer colorful silhouettes drape around the body while accentuating curves in an aesthetic vision Lele describes as “sensual, cerebral, modern.” Along with the sheer mesh twist-out fabrics, Lele has layered bold black leathers into recent collections.
 

Portrait by Will Grundy 
Will Grundy

The designer has a positive outlook regarding change related to the pandemic. Moving forward, she hopes to pursue alternatives that will best amplify her vision in the ever-evolving digital world. “I feel it’s always incredibly important to pursue creative and alternative approaches to exhibiting work, and for myself, moving into a more digital sphere will only enable me to push myself into newer territories to communicate my vision,” she said when asked about adapting to a changing fashion calendar. “Ultimately, I think this is a really exciting way to work.”

A look from spring 2020. 
Jamie Hawkesworth

As for the future, Lele had this advice for herself: “Sustainable and steady growth would be the best advice I could give myself for future progression, and also being as fluid

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Meghan Markle Says We Need to Vote: ‘If You Aren’t Going Out There and Voting, Then You’re Complicit’

“We all know what’s at stake this year. I know it.”

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Lux Automotive Collaboration Loafers – The Tod’s x Ferrari Driving Shoes are Made in Italy (TrendHunter.com)


(TrendHunter.com) The Tod’s x Ferrari Driving Shoes have been unveiled as one of the latest collaborations between the two brands that will offer avid drivers with a footwear option to don when getting behind…

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Michelle Obama Calls America to Action in Moving DNC Speech

“Donald Trump…cannot meet this moment. He simply cannot be who we need him to be for us. It is what it is.”

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A ‘Clueless’ Series Reboot Is Coming to Peacock, and It’ll Be Centered on Dionne

There’s a dark twist with Cher that will make this series very different from the 1995 film or ’90s TV series.

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Dolly Parton Says ‘Of Course Black Lives Matter’

“Do we think our little white asses are the only ones that matter? No!”

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Kente Gentlemen Honors Heritage

Kente Gentlemen is seeking to address misconceptions about what is meant by “African” fashion. More expansive than what’s typically highlighted, fashion in Africa encompasses “a multitude of traditions, cultures, textures, forms, techniques and philosophies,” according to founder Aristide Loua. 
Loua serves as creative director, the the team consists of Sydney Bagrou, chief financial officer, and Cyprien Mvuanda, chief technology officer. The brand’s aesthetic approach is a combination of culture, poetry and color into each article of clothing. Each piece is tailored in unique style from fabrics handmade in Africa to pay respect to and support the textile heritage and local craftsmanship of the continent, which includes a community of hand-weavers, artists, tailors and artisans. Loua ventured to the markets of Abidjan to find tailors, and the countryside for local artisans. 
Other standouts include the “Femi” cropped jacket, which retails for $155, and the best-selling “Tradi-Jacket III-01,” a denim-like shirt jacket handwoven by local artisans in the Senoufo region of Côte d’Ivoire.

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