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2024 is shaping up to be the year of the horse girl. While Beyoncé’s foray into country music with “Cowboy Carter” helped spur an interest in Western styles, equestrian fashions of the English variety are also capturing the attention of designers and the TikTok set.
Models at Prada and Celine’s fall 2024 shows trotted down the runway in helmet-like headgear and riding boots, while Louis Vuitton and Isabel Marant doubled down on cowboy essentials like fringe and double denim.
On TikTok, “equestrian chic” and “English countryside chic” have emerged as two popular hashtags, with users styling outfits inspired by the off-duty wardrobes of the upper class: particularly, their well-established penchant for equestrian sports. This can be associated with the popularity of the “Old Money” aesthetic on the app, which seeks to emulate the styles of Gwyneth Paltrow, Princess Diana and Shiv Roy of “Succession,” among others, whose minimalist high-end wardrobes eschew ostentatious displays of wealth.
Meanwhile, celebrity equestrians such as Bella Hadid, Kendall Jenner and Kacey Musgraves — who revealed a horse girl-approved Reformation capsule in September — have taken their favorite hobbyFollow WWD on Twitter or become a fan on Facebook.
