Zadig & Voltaire has mental health on its mind.
With May being Mental Health Awareness Month, the French fashion label is collaborating with artists to create custom apparel and accessories with slogans such as “Art is hope” and “Art is love.”
Zadig & Voltaire creative director Cecilia Bönström worked with artist in residence Jormi on a number of pieces from the collection including a black moto leather jacket, white long-sleeve skull T-shirt, studded handbag, camouflage scarf and white high-top sneakers.
Some pieces are direct in their hopeful messaging including T-shirts and sweatshirts that bear illustrations of hands giving the peace sign, and words like “art” and “love” while others simply pair well with the collection like camisoles, tunics and lounge pants.
Other artists slated to partner with the brand on this project include Matthew Tierney, Amanda Wachob, Archie Coates, Jeff Franklin of Play Lab, Benjamin Millepied and the L.A. Dance Project, and Jormi Graterol, the Venezuelan street artist nicknamed “The Graffiti Queen.”
Proceeds from the collection series will benefit a charity of the artist’s choosing or the National Alliance of Mental Illness, Zadig & Voltaire’s partner for the project, that is currently raising awareness and funds for mental health during and post COVID-19.
Category: Accessories
PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.
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A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT
Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s
Onia is now making house calls.
Starting Thursday, the New York-based women’s and men’s lifestyle brand, will offer same-day delivery for Manhattan-based shoppers.
The service is available for select men’s and women’s styles with a $25 fee. Customers can get same-day service Monday through Friday with orders placed before 1 p.m. Parcels will be delivered no later than 8 p.m the same day. Carriers will dispatch packages sans signature in order to remain in line with the city’s social distancing requirements.
Onia swimwear
Courtesy Photo Justin Bridges
Onia, the brand known for its luxury swimwear and resortwear, in addition to its ready-to-wear collections, took a dive into retail in March. The brand opened its first store, a two-level flagship at 962 Madison Avenue on the Upper East Side of Manhattan, on March 12.
Unfortunately, the store opening coincided with the coronavirus pandemic spreading across globe and retailers Stateside temporarily shuttering locations. As of mid-May, Onia’s New York shop remains closed to in-store shopping.
Nathan Romano, cofounder of Onia, said the business plans to reopen the New York store when it’s safe to do so. He’s estimating that will be sometime in June. In the meantime, Romano said swimwear sales — which average around $175 a piece — have
Rag & Bone is yet another company that’s making permanent changes due to the economic fallout caused by the coronavirus.
The brand has permanently laid off at least 70 employees, WWD has learned, a mix of retail and corporate workers, and furloughed the rest of its staff for the time being. The layoffs affect operations in the U.S., where it has 30 stores, including several outlet locations.
A company representative confirmed there were layoffs without specifying how many people were affected, but said there was a reduction in employees across the whole of corporate and retail.
“A comprehensive assessment of all areas within the business was made to maintain the critical needs of the organization,” the company said in a statement.
Those who lost their jobs with Rag & Bone permanently were given severance and assistance with health-care benefits. According to state notices filed in New York and California, which only cover workers in those states, at least 220 Rag & Bone workers have been laid off or furloughed.
As for those on furlough, the company did not say it has a planned date for when they will be put back to work, only that it will be “as soon as it’s possible.”
A number of
Billie Eilish and Takashi Murakami have teamed up for a limited-edition T-shirt collaboration for Uniqlo that will be released later this month.
The UT collection will showcase the artistic perspectives of the two through graphics combining their styles, which were exclusively designed for Uniqlo.
Murakami, founder and president of Kaikai Kiki Co., directed Eilish’s 2019 music video, “You should See Me in a Crown.”
Eilish released her double-platinum debut album “When We All Fall Asleep, Where Do We Go?” in March 2019. The album of the year made its debut at number one on the Billboard 200 in the U.S., as well as 17 countries around the globe. It was the highest-selling debut album of 2019 and the biggest North American debut of the decade.
Billie Eilish
Matt Baron/Shutterstock
The 18-year-old singer and songwriter collaborates on her music with her brother Finneas. She has won five Grammy Awards, two American Music Awards, two Guinness World Records, three MTV Video Music Awards and one Brit Award.
A spokeswoman for Uniqlo said details about the collaboration will be released next week.
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Queen of Raw, a blockchain and AI-powered platform that pairs buyers and sellers of unused fabrics, is one of three teams that has landed funding via MIT Solve, a Massachusetts Institute of Technology initiative.
Led by cofounder and chief executive officer Stephanie Benedetto, Queen of Raw is the “2019 Circular Economy Solver.” Access Afya, a Kenya-based health-care center that caters to the urban poor, and Kinedu, an app that specializes in video-based, research-supported activities for children under age four, are also receiving funding.
With $120 billion worth of unused fabric stowed away in factories and being burned or buried, Queen of Raw works to make those sustainable materials available to people at any time and from any place. Deadstock and sustainable fabrics can be bought and sold online through its marketplace. Factories, brands and retailers post their unused fabric for resale on the platform so that purchasers can have easy access to new materials at lower price points.
Orders can vary from one yard to one million yards. The company claims to have saved more than one billion gallons of water through its efforts. With the global textile market expected to hit $1.23 trillion by 2025, less than 1 percent of material used
“Because I didn’t have anything to fall back on, I had to figure out how to make it work,” said Norma Kamali, speaking at FIT’s Hue Live! event Tuesday night about her 53-year career.
“And it wasn’t easy for sure. It took 14 years before anybody outside of the underground, cult-y group of people knew who I was and what I was doing. It took a long time to get to a certain point because I decided to be independent,” said Kamali.
The designer, who graduated from FIT in 1965 with a degree in illustration, was interviewed virtually by Alex Joseph, managing editor of Hue, FIT’s magazine. Topics ranged from fashion shows and gender-fluid clothing to Farrah Fawcett, the pandemic, and an offshore manufacturing proposition.
In the past, Kamali has said she never wanted to be the richest or most famous designer.
“You have to make a decision about what’s important to you. Living a creative life was for sure very important to me,” said the 74-year-old designer, who’s best known for her sleeping bag coat, parachute collection, body-conscious clothes and daring swimwear. She understood that may not mean she’d make a lot of money or be the most famous designer. She never cared
Liam Payne is taking his role as ambassador for the Hugo collection seriously.
The former One Direction singer will perform a special three-song acoustic set on Sunday with special guest Rita Ora to promote the launch of the second collection of the Hugo x Liam Payne capsule. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s.
The Sunday concert, which will air at 9 a.m. EST on the Hugo Instagram channel as well as on YouTube, will feature Payne and Ora performing separately on a split screen.
Rita Ora rehearsing for Sunday’s concert.
The capsule is the second designed by the singer who was named the ambassador for the younger-skewed Hugo line last May. The line launched in July 2019 at Berlin Fashion Week and was followed by a Bodywear collection that fall.
A look from the Hugo x Liam Payne collection.
The sport-inspired line ranges in price from $14 for socks to $280 for sneakers and includes T-shirts, hoodies and track suits. It is intended to document Payne’s journey from teen pop star to a solo artist. The 14-piece collection introduces a new Hugo logo — Hugo93.LP — that references the year the singer was born. The logo is
This month, many states will start easing stay-at-home restrictions set because of the coronavirus pandemic, permitting businesses nationwide to begin reopening their doors.
Fashion retailers have been heavily impacted by the pandemic, which has forced many to shutter their doors, furlough their staffs or reduce operations. Several companies, including J. Crew and Neiman Marcus, have filed for bankruptcy due in part to the virus.
After nearly two months of limited operations, major retailers such as Macy’s, Neiman Marcus and Saks Fifth Avenue, among others, have started implementing reopening strategies, which include resuming operations in states with relaxed restrictions, offering curbside pickup or by-appointment services.
Check back on this post, as it will be updated as news develops.
Here, WWD looks at the major U.S. retailers that have started reopening their doors.
Abercrombie & Fitch:
The fashion brand reopened an undisclosed number of locations in states that have eased stay-at-home restrictions.
American Eagle Outfitters Inc.:
The company has reopened 207 American Eagle and Aerie stores across the country. The stores will be practicing social distancing and will offer curbside and in-store pickup options.
Belk:
The department store chain reopened stores in Arkansas and South Carolina and will be operating at limited capacity. Belk also offers curbside pickup.
Bluemercury:
The beauty retailer will reopen
Rewiring Social Media
No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic