When it comes to fashion trends that shaped the 2010s, dad jeans, sneakers and logo-laden everything strike multiple chords.
Fashion in the 2010s was underscored by a range of subcultures that met the world stage, from normcore to Gen Z Internet culture (VSCO Girls, anyone?). On another, far more formal plane, the British royal family’s popularity experienced an apotheosis not seen since the days of the late Princess Diana, as Kate and Meghan have taken after their would-be mother-in-law’s fashion icon status.
But while logomania, ath-leisure and the occasional fascinator led the decade style-wise, the fashion industry itself experienced profound cultural shifts over the last 10 years that spurred marked change in terms of larger issues including inclusivity, diversity and sustainability across the board.
As the 2010s come to a close, WWD looks at the seven fashion trends that defined the decade.
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1. Goodbye Formalwear, Hello Ath-leisure
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Fashion got casual in the 2010s. From the wellness movement to 24/7 access to just about anyone on Instagram and Snapchat, a relaxed culture ensued, giving launch to the decade’s most comfortable fashion trend: ath-leisure.
What started at the gym, as the boutique fitness culture proliferated in the decade, the demand forFollow WWD on Twitter or become a fan on Facebook.
