Giuseppe Zanotti reflects on 30 years in business, dressing Taylor Swift, and what comes after the luxury sneaker.
Category: Accessories
Plus, the worth-it luxury beauty tool that makes her home feel like a spa.
It’s hard to imagine Bottega Veneta, which last year surpassed the 1.6 billion euro mark and has reached global brand status, as a struggling, off-the-radar, near bankrupt leather goods label back in 2001 — and many may have forgotten that the acquisition of the brand was spearheaded by Tom Ford and Domenico De Sole, who were leading the then-Gucci Group.
Gucci Group Takes the Reigns
De Sole at the time revealed that Bottega Veneta had been at the top of the list of his acquisition targets, and with Ford, realized the brand’s strong heritage based on high-quality leather accessories and shoes and Italian craftsmanship had huge potential. He believed the brand could exponentially grow its revenues, which in 2000 amounted to approximately $50 million.
Ford did not get involved in the design of the collection, as he was taking over the over the design of the Yves Saint Laurent Rive Gauche rtw line, which Gucci Group acquired in November 1999. Instead, Tomas Maier was appointed to the role of creative director of Bottega Veneta.
Initially, Gucci Group bought a 66.67 percent stake in Bottega Veneta via a capital investment of $96.2 million and the purchase of shares from its stockholders for $60.6 million, forFollow WWD on Twitter or become a fan on Facebook.
When it comes to fashion trends that shaped the 2010s, dad jeans, sneakers and logo-laden everything strike multiple chords.
Fashion in the 2010s was underscored by a range of subcultures that met the world stage, from normcore to Gen Z Internet culture (VSCO Girls, anyone?). On another, far more formal plane, the British royal family’s popularity experienced an apotheosis not seen since the days of the late Princess Diana, as Kate and Meghan have taken after their would-be mother-in-law’s fashion icon status.
But while logomania, ath-leisure and the occasional fascinator led the decade style-wise, the fashion industry itself experienced profound cultural shifts over the last 10 years that spurred marked change in terms of larger issues including inclusivity, diversity and sustainability across the board.
As the 2010s come to a close, WWD looks at the seven fashion trends that defined the decade.
Read More: The Biggest Fashion News Stories of 2019
1. Goodbye Formalwear, Hello Ath-leisure
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Fashion got casual in the 2010s. From the wellness movement to 24/7 access to just about anyone on Instagram and Snapchat, a relaxed culture ensued, giving launch to the decade’s most comfortable fashion trend: ath-leisure.
What started at the gym, as the boutique fitness culture proliferated in the decade, the demand forFollow WWD on Twitter or become a fan on Facebook.
As Euphoria crawls toward its third chapter, here’s what we can expect.
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The New Age of Knitwear
A whole host of designers, from JW Anderson to Henry Zankov, are turning the soft touch of cashmere and cotton on its head with bold sweaters that surprise and delight.
As reality gets harder, people are using AI for escapism. But at what cost?
(TrendHunter.com) Baloo Living introduced its first Paloma French Linen Robe, priced at $229, on October 2nd. This robe is crafted from the same linen that made the brand’s Stonewashed Linen Sheets popular….