Category: Clothing

PrettyLittleThing’s Instagram campaign encouraging followers to stay home during the coronavirus seems to have paid off.
Launchmetrics is reporting that the fast-fashion e-tailer earned $4.7 million in Media Impact Value from March 15 to May 1. During that time period, PrettyLittleThing ran an Instagram campaign, #StayHomeWithPLT, that garnered 214 placements. The company generated a total of $3.3 million in MIV through its own Instagram, where it repurposed influencer content.
Like other fast-fashion e-tailers, PrettyLittleThing leans heavily on influencer relationships for its marketing and social media strategies. According to Launchmetrics’ report, influencers accounted for $1.3 million of PrettyLittleThing’s total MIV.

View this post on Instagram

💕 #StayHomeWithPLT 💕 We are living for these living room LEWKS 😍🙌 Tag your at home PLT ‘fits using the hashtag #StayHomeWithPLT for a chance to be a featured ✨ 🔍 Search to shop 👇 1️⃣ CMK8791 2️⃣ CME1050 3️⃣ CME0317 4️⃣ CMK7937 5️⃣ CMK0652 6️⃣ CMB2382
A post shared by FASHION • BEAUTY • LIFESTYLE (@prettylittlething) on Mar 25, 2020 at 8:17am PDT

Tia Lineker was the brand’s top creator. She shared a look book video to her IGTV channel that racked up more than 61,000 views. The video earned $156,000 in MIV — PrettyLittleThing’s

Follow WWD on Twitter or become a fan on Facebook.

Billie Eilish and Takashi Murakami have teamed up for a limited-edition T-shirt collaboration for Uniqlo that will be released later this month.
The UT collection will showcase the artistic perspectives of the two through graphics combining their styles, which were exclusively designed for Uniqlo.
Murakami, founder and president of Kaikai Kiki Co., directed Eilish’s 2019 music video, “You should See Me in a Crown.”
Eilish released her double-platinum debut album “When We All Fall Asleep, Where Do We Go?” in March 2019. The album of the year made its debut at number one on the Billboard 200 in the U.S., as well as 17 countries around the globe. It was the highest-selling debut album of 2019 and the biggest North American debut of the decade.

Billie Eilish 
Matt Baron/Shutterstock

The 18-year-old singer and songwriter collaborates on her music with her brother Finneas. She has won five Grammy Awards, two American Music Awards, two Guinness World Records, three MTV Video Music Awards and one Brit Award.
A spokeswoman for Uniqlo said details about the collaboration will be released next week.
FOR MORE STORIES:
Billie Eilish, Ariana Grande, Justin Bieber Release Official Face Masks
Lizzo, Billie Eilish and More Stars Hit the 2020 Brit Awards Red Carpet
Billie Eilish Is Launching a Kids

Follow WWD on Twitter or become a fan on Facebook.

Liam Payne is taking his role as ambassador for the Hugo collection seriously.
The former One Direction singer will perform a special three-song acoustic set on Sunday with special guest Rita Ora to promote the launch of the second collection of the Hugo x Liam Payne capsule. The pre-fall collection will launch today on the Hugo Boss e-commerce site as well as at Bloomingdale’s.
The Sunday concert, which will air at 9 a.m. EST on the Hugo Instagram channel as well as on YouTube, will feature Payne and Ora performing separately on a split screen.

Rita Ora rehearsing for Sunday’s concert. 

The capsule is the second designed by the singer who was named the ambassador for the younger-skewed Hugo line last May. The line launched in July 2019 at Berlin Fashion Week and was followed by a Bodywear collection that fall.

A look from the Hugo x Liam Payne collection. 

The sport-inspired line ranges in price from $14 for socks to $280 for sneakers and includes T-shirts, hoodies and track suits. It is intended to document Payne’s journey from teen pop star to a solo artist. The 14-piece collection introduces a new Hugo logo — Hugo93.LP — that references the year the singer was born. The logo is

Follow WWD on Twitter or become a fan on Facebook.

No matter how you want to slice the quarantine cake, one thing is undeniably certain: social media has undoubtedly experienced a renaissance. For about a decade we’ve been accustomed, and dare I say conditioned, to exude an unrealistic and “perfect” glimpse of life on social media. But since we’ve been quarantined due to the COVID-19 pandemic, social media has taken an expected, albeit much needed, turn to realness.
In the wake of this movement, engagement has skyrocketed for the majority of influencers and brands are shifting their messaging accordingly.
Throughout the 10-plus years to which I’ve dedicated my life to top-tier talent management and brand-influencer consulting, showing some form of authenticity and a “bigger purpose” has always been at the core of my business. How do we show our perfectly imperfect selves on social media while still being able to land those luxurious dream jobs? How do you take social media and actually use it for something bigger than ourselves? Sure, let’s make some money. It’s tremendously foolish to not recognize its powerful ability for posts to be largely monetizable. The elusive questions remain, though: What more can we use social media for? How much longer can we keep portraying an unrealistic

Follow WWD on Twitter or become a fan on Facebook.

If you think you’ve been seeing more rainbows than usual since the start of the global lockdown, you’re not wrong. “Quarantine rainbows” have been popping up in the windows of homes worldwide as a way for homebound children to spread collective cheer and a message of hope. The drawings are so prevalent that Google Maps has even launched a “Rainbow Connection” map as a way to track the initiative.
Rainbow Contemporary, a new digital museum led by the former chief executive officer of Paddle8, has launched with a similar mission in mind. The creative collective — which hopes to launch a physical presence in New York City in 2021 — aims to bring joy through colorful contemporary art exhibitions while also raising money for charitable causes.
Its first effort is a capsule collection of artist T-shirts benefiting Save the Children. Colorful designs by artists FriendsWithYou, Sarah Cain, Richard Phillips, and Ryan McGinley will be available starting Thursday, May 14, through the end of June. The shirts are being sold for $45, with all proceeds going to support Save the Children’s efforts to help children affected by COVID-19. Each shirt purchase will provide one day of food — three meals — for a

Follow WWD on Twitter or become a fan on Facebook.