Author: Fashion Editor

Everyone old enough to remember 9/11 has very specific recollections of that morning. Fisher-Price executive Chuck Scothon was awaiting news of a a press conference for what now seems an eerily prescient product launch — an FDNY action figure. It was an addition to the company’s “Rescue Heroes,” series, sales of which would benefit an FDNY-related charity. The press conference never happened. The action figure did, with Fisher-Price and Toys ‘R’ Us, its partner in the project, upping the philanthropic aspect to 100 percent of sales.
Last week, Fisher-Price and parent company Mattel debuted another Heroes series, an uplifting, feel-good/do-good effort, the timing of which is not accidental. #ThankYouHeroes is the first initiative under Mattel’s new cross-brand Play It Forward platform, focusing on ways to give back to communities in need. The Fisher-Price launch features action-figure heroes of the coronavirus era — doctor, nurse, EMT, delivery worker. Each comes in female and male versions, as well as different skin tones (if not specific ethnicities), a total of 16 total doll options. In addition, there’s a “Little People Community Champions” set, part of an ongoing Fisher-Price line. It’s a lineup of five essential-worker heroes, those noted above, plus a grocery worker. “It’s about saying

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Innerwear brands continue to support the ladies. 
But now, some brands — including Wacoal America and ThirdLove — are going one step further by donating free bras and underwear to nurses and other essential medical staff working in coronavirus hotspots the week starting May 6, or National Nurses Week. 
So far, Wacoal America has donated roughly 3,000 pieces — a combination of bras and panties — to workers in Philadelphia, Washington, D.C., and New Jersey, among other locations. Lingerie start-up ThirdLove distributed 1,000 pieces to nurses in New York and San Francisco. The brand is also offering extra discounts to members of the military and teachers through its e-commerce business. 
Mitch Kauffman, president and chief executive officer of Wacoal America, said the donations are “one way to show Wacoal’s appreciation to nurses and medical professionals fighting on the front lines of the health pandemic,” and to keep them feeling “comfortable and supported.” 
“We are all in this together,” Kauffman said. “And we appreciate all that they are doing.”
National Nurses’ Week begins May 6 and ends May 12, the birthday of Florence Nightingale, who is often called the founder of modern nursing. The event takes on a new meaning this year as the coronavirus continues

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Anastasia Radzinskaya, the six-year-old YouTube sensation who is widely known for her “Like Nastya” channel, has a new deal with IMG.
By teaming with IMG, she becomes the youngest person that the company is working on for licensed products, an IMG spokeswoman said.
The child star and IMG have joined forces to develop a line of licensed consumer products for the youngster’s fan base. With 3.3 billion monthly views and nearly $20 million in annual advertising, the Internet star brings with her a captive audience. Partial to pink, ponytails, bright-colored bows and heart-shaped accents, Nastya and her IMG representatives are on the lookout for potential deals for toys, apparel, fashion accessories, homeware, food and beverages.
The Russian-born Radzinskaya suffers from cerebral palsy. Four years ago her parents started posting videos of her doing everyday activities to share her progress with friends and loved ones. A post about her visit to a sheep farm and a thematic children’s park with her father has garnered more than 812 million views.
The vlogger and her parents now run multiple family-friendly YouTube channels for children — “Like Nastya Show,” Like Nastya Vlog,” and “Like Nastya PRT.” She now has more than 120 million subscribers across all channels.
”Nastya” reeled in

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