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AR-Enabled Basketball Shoe Campaigns – Puma Launches Interactive OOH Ads for LaMelo Ball’s MB.01. (TrendHunter.com)


(TrendHunter.com) Puma has partnered with Havas Media and Talon America to launch a new digital OOH campaign for the NBA’s Rookie of the Year, LaMelo Ball’s first signature basketball sneaker, the MB.01.

The…

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Accessories

3D Snake-Adorned Sneakers – Giuseppe Zanotti Launches Cobras Sneakers with Young Thug (TrendHunter.com)


(TrendHunter.com) Italian luxury designer Giuseppe Zanotti has officially unveiled the COBRAS, an eye-catching, snake-themed sneaker silhouette that was first teased at this year’s Milan Fashion Week. To…