Day: December 9, 2021

The biggest color trends of 2022 are rooted in optimism, warmth, growth and excitement as we head into the third year of the COVID-19 pandemic.
Color authorities and trend forecasters like Pantone, WSGN and Etsy have started releasing their color predictions for next year, many of which are bright hues that give a jolt of energy during the bleakness of the pandemic.
Pantone today revealed that Very Peri, a blue-purple hue, is its color of 2022. The shade is described as a “warm and friendly blue hue with a carefree confidence and joyful attitude.” Very Peri is just one shade of blue Pantone predicts will be big next year. It’s also anticipating Spun Sugar (a pastel blue), Glacier Lake (a powdery blue), Skydiver (a bright blue) and Harbor Blue (a dark blue-green) will resonate with many next year.
Like previous years, many of the colors of 2022 are again rooted in nature. Pantone’s Daffodil, for one, a bright yellow color, is said to reflect the “spontaneity of a spring garden.” Pantone’s Perfectly Pale, a beige hue, also references a warm beach. Etsy’s color of 2022, Emerald Green, reflects nature by representing harmony, growth and refinement.
Here, WWD breaks down all the biggest color trends

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The colloquial “What’s new?” has weathered away as a conversation opener as the pandemic has stretched into its second year, but Pantone is providing a solid answer to that question with its Color of the Year.
Instead of culling a winner from its leading seasonal colors — or two, as has been the case in years past — the color specialists have gone off the grid to create the 2022 shade. Their choice of Very Peri — Pantone 17-3938 — was unveiled Wednesday night at an immersive event at Artechouse.
Knowing many people still feel mired in sameness while searching for ways to live and work differently, as well as the will and determination to deal with current challenges, Pantone Color Institute specialists said they also took into account the promise of eye opening perspectives and possibilities, our increased reliance on digital technology and “this whole thing with the metaverse” in developing the new hue. That’s an awful lot to ask of any color, but in the name of creativity, newness and the future, they created one.
During a joint interview with Pantone Color Institute executive director Leatrice Eiseman, vice president Laurie Pressman said, “This is a really different time. How do we

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Dua Lipa and Puma are taking their partnership a step forward with their first collaboration.
After being tapped last fall as a brand ambassador, the Grammy-winning musician and Puma are releasing a capsule collection called “Flutur,” which is the Albanian word for butterfly. The ’90s-inspired collection will include four pieces across apparel and footwear styles and features a new logo blending Puma’s logo with a butterfly.
“For me, butterflies are more than just beautiful creatures,” Lipa said in a statement. “They represent so much, like transformation, hope and metamorphosis. Over the past year, the butterfly has become especially symbolic and meaningful to me.”
The collection includes black-and-white baby Ts, a black hoodie and the Mayze sneaker, which is designed in a triple black leather and includes a stacked midsole and zigzag stitching on the formstrip.
Styles from the “Flutur” collection.
The pieces are a teaser of the full capsule collection that Lipa and Puma are planning on releasing next year.
“It was important for Dua to release staple pieces that would complement any wardrobe,” said Maria Jose Valdes, general manager of Puma’s Sportstyle Business Unit, in a statement. “She knew what she wanted and brought those ideas to the table. This capsule is just a tease

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