LONDON — Are TV series stars the new influencers?
As the power of the picture-perfect Instagram influencer is being questioned, fictional characters from hit TV and Netflix series — ranging from “Bridgerton” to “Gossip Girl” and “Squid Game” — are reemerging as the ultimate trend setters.
According to recent data by Lyst, the ’80s styling choices of the “Sex Education” cast or creative personalities like poet Kai-Isaiah-Jamal are starting to drive trends and move product much quicker than the Instagram set.
“Fashion lovers don’t need to look at some Instagram influencers anymore, they prefer to layer different styles, and mix influences from digital-born trends, Netflix, musicians or video games,” said Brenda Otero, Lyst’s cultural insights manager.
So, fashion brands are looking to grasp the momentum — and capitalize on the opportunity.
Coco de Mer is the latest to strike a deal with a blockbuster TV show. The British lingerie brand is readying the launch of a capsule with BBC America’s “Killing Eve,” set to launch on Dec. 6 on the label’s website and on Net-a-porter.
It’s following on the footsteps of the likes of Malone Souliers, which recently announced a “Bridgerton” shoe collaboration; Balmain which released a capsule for Netflix’s “The Harder They Fall” movie, and Halston’s archival
Day: December 3, 2021
Bella Hadid is returning to Victoria’s Secret.
The model revealed today that she is joining the company’s VS Collective, Victoria’s Secret’s initiative that brings together a diverse group of women for collaborations, partnerships and campaigns.
Hadid was previously a Victoria’s Secret Angel, walking in the company’s fashion shows from 2016 to 2018. However, in 2020, she cut ties with the company after joining more than 100 others in accusing former L Brands chief marketing officer, Ed Razek, of inappropriate behavior. Razek has since stepped down from the company.
The model spoke about her decision to return to Victoria’s Secret in an interview with Marie Claire, stating: “It has been a few years since I’ve done anything with Victoria’s Secret. What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria’s Secret has changed so drastically.…There was a type of way that, I think, a lot of us women who used to work with Victoria’s Secret felt. And now, six of the seven [VS] board members are all female. And there’s new photo shoot protocols that we have. So a lot has changed. I feel like the world really deserves a brand like Victoria’s
FACE FORWARD: Blackpink’s Lalisa Manobal — the Thai music sensation known simply as Lisa to the girl band’s legion of fans — has a new gig: as the global brand ambassador for the Celine Haute Parfumerie collection.
Lisa is known to have worked closely with the LVMH Moët Hennessy Louis Vuitton-owned house’s creative director Hedi Slimane since 2019, and she became Celine’s global ambassador in September 2020.
The rapper’s other fashion forays include a limited-edition collection inspired by her debut album, “Lalisa,” which was released this past September. She also served as a juror for the 2021 Andam awards this summer.
Lisa now features in a Celine Haute Parfumerie campaign, which is lensed by Slimane. The black-and-white shot, posted on Celine’s Instagram page on Thursday, shows her stretched gracefully along a metallic, very Parisian, staircase banister.
The high perfumery collection, which was launched in 2019 with 11 fragrances, draws on the designer’s androgynous perspective, with the scents being for both men and women. They carry touches of tree moss, iris, rose or chypre notes. In line with the designer’s penchant for full command, they are also meant to reflect Slimane’s personal history.
A Celine Haute Parfumerie fragrance
The fragrances are supposed to distill the memories of a
Machine Gun Kelly has made his first foray into beauty.
The award-winning singer-rapper launched his genderless nail polish collection called UN/DN Laqr, which was inspired by self-expression and creativity for all. The brand was developed and launched in partnership with Unlisted Brand Lab, an innovative brand incubator.
The collection features 10 colors and five top coats, including strong neutrals and soft pastels mixed with pop hues and specialty toppers. The launch also has three paint splatter polishes. Each shade was made nine-free (nontoxic nail polish free of the nine most harmful chemicals) in a vegan and cruelty-free status.
Additionally, the brand will drop eight curated trio sets and three polish kits. Each polish goes for $18, with sets and kits priced at $52 and $86. The collection is available to shop on Undnlaqr.com starting today.
A closer look at the full collection of Machine Gun Kelly’s UN/DN Laqr nail polish line.
Machine Gun Kelly for his UN/DN Laqr nail polish line.
“I don’t like to just stop at clothes when it comes to expressing who I am. Nail polish serves as a true vessel of self-expression — I can express myself one way today and do it all again tomorrow with something different,” Machine Gun Kelly,
Playboy has tapped music star and rapper Cardi B as its first creative director in residence, as well as founding creative director and founding member of an upcoming platform, Centerford.
“It is a dream come true to officially join the Playboy family,” said Cardi B in a statement. “I can’t believe this is real. For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already — I can’t wait!”
She continued: “I’m also excited to launch our creator-led platform, Centerfold. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what Centerfold is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
In her new role at the lifestyle company — owned by Plby Group Inc. — Cardi B will oversee Playboy’s artistic direction on digital editorials, activations and upcoming co-branded apparel and sexual wellness products.
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring