MAKE IT HAPPEN: Chiara Ferragni is being named today as the global brand ambassador for Swiss watchmaker Hublot.
She joins a star-studded roster that includes football legend Pelé, tennis champion Novak Djokovic, soccer star Kylian Mbappé and track and field champions Dina Asher-Smith and Usain Bolt, as well as France’s DJ Snake, who designed the latest limited edition of the watch firm’s Big Bang timepiece.
Described by Hublot as a “natural-born winner” who “shines her aura over everything she loves and chooses,” Ferragni will also be the global face of the brand’s women-oriented watches, effective immediately.
The digital entrepreneur was previously seen sporting the limited-edition Big Bang Millennial Pink unisex watch, designed by Garage Italia founder Lapo Elkann, which opened the door to a conversation with the brand.
“A fusion of passion and determination has shaped who I am, across all my roles, and forged the businesswoman I have become. This same fusion has also made Hublot the company it is today,” the digital entrepreneur said in a statement announcing her new role, expressing her appreciation for Hublot’s recognition of individual skills and pursuit of “dreams of innovation while respecting traditions.”
The Big Bang Integral King Gold worn by Ferragni in the Swiss watchmaker’s global campaign.
Hublot chief executive officer Ricardo Guadalupe